Unlock the 007 in you. You have 70 seconds! MPEE3 "Guitar Pee" - tech-EM. Augmented Reality comes to the iPad 2, and it looks amazing. The ‘Wow factor’ of Augmented Reality on phones has runs its course, but on tablets?
That’s a different story. Now that the iPad 2 has opened the door to iOS developers building tablet-optimised apps that take advantage of cameras and that’s exactly what Germany’s Metaio has been doing. The video below shows its initial experiments in Augmented Reality on the iPad 2. “We were really surprised to see how powerful the 3D hardware is,” explains the company’s CTO Peter Meier.
“It allows us to create really sophisticated virtual content and interaction concepts.” Will people want to hold something so large up to take advantage of AR? Another potential arena for AR is in business. Metaio plans to bring its Junaio AR browser app to the iPad 2 soon. UPDATE: Here’s another video we’ve just been sent, showing String‘s AR technology being tested on an iPad 2.
Americanino: Hypnotic - Interactive. Motion based artists. Moment Factory. Where: Calgary, CanadaFor: ATB Financial Walking past the ATB building in downtown Calgary, a blue screen flickers to life.
As you approach, you're playfully invited to explore and interact. At night, the street level windows of the ATB Financial building become a large video screen, bringing the institution to life within the cityscape. Moment Factory was asked to create an interactive brand experience that expressed ATB's new image and brand values. Moment Factory created an engaging, interactive, permanent media facade to illustrate ATB's customer focused and personalized approach, where the customer leads and the bank responds.
/>The 192 square foot, high resolution media facade – the first of its kind in North America – is equipped with sensors that respond to the presence and movements of users.
Case Studies. Stella Artois Cidre’s digital OOH campaign delivers real-time, thermo-activated ads based on the temperature in a specific location. The system automatically turns ad spots on and off based on the results of a real-time weather data plug-in. So, when the system registers a two-degree increase in temperature (above the national average), Stella Artois Cidre content will be displayed on digital screens in that specific location. The campaign, planned and booked by Posterscope and Vizeum, includes a payment mechanic based on cost-per-minute exposure. Posterscope worked with digital and design agencies Work Club and AllofUs to create the “Window of Intensity” for coffee brand Carte Noire Instinct.
A shop window at Westfield Stratford was transformed into a unique sensory experience combining sound and real-time generative visual effects across a five-metre LCD video wall.
Best way for girls to lose weight 2011. Truly Infectious 'Contagion' Billboard Is Made of Bacteria. McDonald's: Pick N' Play - Interactive. McDonald's Brilliant Interactive Billboard Campaign - Social Media. We thought we had seen every type of app and interactive billboard campaign under the sun until we came across this brilliant one from Mcdonald’s that the company ran in Sweden recently.
The concept is a simple one in that users get to control the billboard and turn it in to a personal game. By completing the game in 30 seconds win coupons for free food in the nearest Mcdonald’s restaurant. What is especially interesting about this technology is that you don’t actually have to download an app, which normally causes quite a big barrier to entry. Instead the phone picks up your location and you can join the game via a website address. Not only is this some of the most interactive and engaging marketing that we have seen in some time but it also drives people into the Mcdonald’s restaurants to redeem their coupons. Case Studies. Stella Artois Cidre’s digital OOH campaign delivers real-time, thermo-activated ads based on the temperature in a specific location. The system automatically turns ad spots on and off based on the results of a real-time weather data plug-in.
So, when the system registers a two-degree increase in temperature (above the national average), Stella Artois Cidre content will be displayed on digital screens in that specific location. The campaign, planned and booked by Posterscope and Vizeum, includes a payment mechanic based on cost-per-minute exposure. Posterscope worked with digital and design agencies Work Club and AllofUs to create the “Window of Intensity” for coffee brand Carte Noire Instinct. A shop window at Westfield Stratford was transformed into a unique sensory experience combining sound and real-time generative visual effects across a five-metre LCD video wall.