Adage. Bill Koenigsberg, CEO and founder of U.S. independent agency giant Horizon, has inked a deal that in one fell swoop creates a new media agency, brings in a massive automotive account, expands his shop's reach globally and lays the groundwork for a new network. Horizon is doing a joint venture with Hyundai-backed agency group Innocean to launch a separate standalone media agency called Canvas Worldwide. The first client will be the nearly $700 million U.S. media business for Hyundai Motor Group's U.S. brands, including both Kia Motors America and Hyundai Motor America. Interpublic Group of Cos.' Initiative currently supports the account.
"I'm interested in building out a new entity. I think there's enormous white space here," said Mr. Koenigsberg. Hyundai Motor America indicated as much in a statement. Transparency model The automaker also referenced the new media agency's transparent buying model as a main selling point at a time when there's a lot of debate around buying. Mr. Hyundai i30 Virtual Test Drive. Mama Loves Papa: Hyundai Santa Fe’s Epic Playdate Weekend.
New Thinking | New Possibilities | Hyundai. Oscars Watch: Why You May Not Hear Jeff Bridges Pitch Hyundai on Sunday. They construct a lot of weird bets in Vegas. So three years ago, what would have been the odds of Hyundai standing near the pinnacle of the US automotive world and Jeff Bridges bidding to repeat as Best Actor at the Oscars? But unlikely as it might have seemed then, that is the case today. And the upstart Korean automotive brand and the craggy veteran actor have forged a partnership that is benefiting from the success each has achieved. At points during Sunday’s telecast, the success of one will have to give way to the success of the other. Bridges has been the voice of Hyundai in TV commercials that have helped fuel the brand’s rise in America. It's all to do with Academy rules. Bridges’s role as Otis “Bad” Blake in Crazy Heart won him the Best Actor award in 2010, just as Hyundai was in its second year as exclusive national automotive-advertising sponsor of the awards.
Hyundai Motor America CEO John Krafcik isn’t too troubled by the necessity to work around the rules for Bridges. The Walking Dead 100th Issue Hyundai Elantra GT Sweepstakes. Newsroom - Hyundai Motor America. COSTA MESA, Calif., July 12, 2012 – Much to the dismay of zombies around the world, a Zombie Survival Machine was unveiled last night at San Diego’s Comic-Con.
The customized Hyundai Elantra Coupe Zombie Survival Machine, designed by The Walking Dead creator/writer Robert Kirkman and fabricated by Design Craft, was revealed on the Comic-Con floor at the Future US booth. Hyundai’s Zombie Survival Machine showcases modifications including: a front-end custom zombie plow with spikes, armored window coverings, a roof hatch to allow passengers to fend off attacking walkers, a trunk full of electric and pneumatic weaponry, front and back end floodlights, spiked all-terrain/rally type tires, a CB radio system and much more. Fans can view a series of behind-the-scenes videos that detail the creation of the Zombie Survival Machine and showcase the car build from start to finish at HyundaiUndead.com and on Skybound.com Visit HyundaiUndead.com to learn more and see all the details at Skybound.com. Want to be our intern? #HireMeHyundai | Hyundai Like Sunday.
As you probably know by now, we like doing things differently here at Hyundai. So when we were approached by our HR department about a new six month paid College Graduate Internship Program, we were excited about the opportunity to help give someone a fresh start in this industry that we love. Along with our pals in the Marketing department, we’re staying true to our “Defy, Design and Delight” internal mantra by conducting our PR department intern search a little differently. Key requirements: Bachelor’s graduate between Winter 2011 and Spring 2012 with a minimum GPA of 3.0Ability to work at our Costa Mesa, CA headquartersExpertise with office tasks and softwareAbility to work on multiple projects with short deadlines (we call it “Hyundai speed”) For the Marketing Department, we’re looking for an intern who has a passion for project management, analytics, and has a knack for identifying opportunities for improvement. Application ProcessIf you’re interested, we’d like to hear from you!
Hyundai College Football Program Expands To Support 25 Teams And 151... -- COSTA MESA, Calif., Aug. 16. COSTA MESA, Calif., Aug. 16, 2012 /PRNewswire/ -- Hyundai joins college football fans in anticipation of the 2012 season, supporting 25 powerhouse programs and bringing 151 on-site events to stadiums across the country. Hyundai's multi-pronged college football campaign connects the loyalty of Hyundai owners, highlighted by Hyundai's top automotive ranking in the 2012 Brand Keys Customer Loyalty Index®, with the passion and traditions of college football fans across the nation.
For 2012, Hyundai has added 10 schools to the program, giving even more fans the opportunity to celebrate their alma mater, while experiencing the passion that Hyundai incorporates into its entire range of products. (Logo: Headlining Hyundai's support for college football, Hyundai is back with ESPN's "College Football Live: Hyundai Thursday Night Kickoff" as the presenting sponsor.
Like any loyal fans, Hyundai is not content just watching games on TV. Hyundai beefs up college football sponsorships - Birmingham Business Journal. Hyundai is expanding its college football sponsorship campaign for the 2012 college football season. Staff Birmingham Business Journal Football fans will be seeing a lot more of Hyundai this season as the Korean automaker expands its college football sponsorship campaign for the 2012 season.
The expanded campaign is part of a multiyear deal with IMG College, which manages media and sponsorship rights for the schools Hyundai is working with. The cost of the campaign was not disclosed. The automaker said it has established sponsor relationships with 25 major college programs, including the University of Alabama and Auburn University, according to a news release. Hyundai's campaign will include 151 on-site events at stadiums around the country. With an expanding manufacturing plant in football-loving Alabama, it's no surprise the Korean automaker is hitching its wagon to college football to keep up its sales pace. Hyundai-Kia share slips despite growth. Related Stories Related Topics Ryan BeeneAutomotive NewsJanuary 3, 2013 - 5:35 pm ET LOS ANGELES -- The Hyundai-Kia group posted record U.S. sales of 1.3 million units in 2012, but its market share declined for the first time in 20 years.
The slowdown was caused by limited vehicle supplies and resurgent competition from Japanese brands, which bounced back after the 2011 earthquake and tsunami. In December, Kia sales fell by 10 percent, its first monthly decline in more than two years. Kia spokesman Scott McKee declined to comment on the reasons for the December sales decline. Despite the December hiccup, Kia sold a record 557,599 vehicles in the U.S. market last year, up 15 percent compared with the overall U.S. auto industry's 13 percent gain. For the Hyundai brand, U.S. sales rose 17 percent in December, capping off a 9 percent sales increase for the full year to a record 703,007 vehicles. After a relatively quiet year in 2012, Kia is poised for a big year on the new product front in 2013. Auto Sales - Markets Data Center. Strong December sales build momentum for 2013. Jesse Snyder Automotive News -- January 3, 2013 - 5:32 pm ET UPDATED: 1/3/13 5:59 pm ET -- adds more detail Thought Leadership Article Tools Related Links Related Topics A strong December helped push 2012 U.S. light-vehicle sales to 14.5 million units, up 13 percent from 2011 and the highest volume in five years.
Automakers sold 1.4 million cars and light trucks in December, 9 percent above a strong year-earlier performance. The seasonally adjusted annual sales rate was 15.4 million, the second straight month above 15 million and a performance that created momentum for 2013. The two biggest automakers, General Motors and Ford, lost market share with their single-digit percentage gains for the month and the year. Although he doesn't expect 2013 to match the double-digit gains of the past three years, Toyota Motor Sales President Jim Lentz said low-cost financing, fresh products and U.S. population growth will keep the industry going. Some of the highlights: Boosting volume but losing share.