Into The Wild: Lost Conversations From Steve Jobs' Best Years. April 2012 — hbr.org. His saga is the entrepreneurial creation myth writ large: Steve Jobs cofounded Apple in his parents’ garage in 1976, was ousted in 1985, returned to rescue it from near bankruptcy in 1997, and by the time he died, in October 2011, had built it into the world’s most valuable company. Along the way he helped to transform seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing.
He thus belongs in the pantheon of America’s great innovators, along with Thomas Edison, Henry Ford, and Walt Disney. None of these men was a saint, but long after their personalities are forgotten, history will remember how they applied imagination to technology and business. “The people who are crazy enough to think they can change the world are the ones who do.” —Apple’s “Think Different” commercial, 1997 In the months since my biography of Jobs came out, countless commentators have tried to draw management lessons from it. Focus. The Real Leadership Lessons of Steve Jobs. I, Steve: Steve Jobs in His Own Words. The Secret of Life from Steve Jobs in 46 Seconds. Steve Jobs on Why Computers Are Like a Bicycle for the Mind (1990)
The Ultimate Steve Jobs Collection.