Social_Networking_GAINT
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How Social Networking Works
January 07, 2010, 12:54 PM — I'm on a social network; you're on a social network, these days it seems we're all on at least one social network--like Facebook, Twitter, etc. etc--if not two, three, or even more. To be exact, the Pew Internet & American Life Project ’s December 2008 tracking survey found that 35% of adult internet users now have a profile on an online social network site.
Nine Ways to Build Your Own Social Network
The news may overflow with stories about the social networking giants, such as Facebook and MySpace , but a horde of companies are doing their best to reduce the fundamental features of these websites to mere commodities. These up-and-coming companies provide so-called “white label” social networking platforms that enable their customers to build their own social networks (often from scratch) and to tailor those networks to a range of purposes. The idea of white labeling a network is to make the platform provider as invisible as possible to the social network’s users and to brand the network with the builder’s identity or intent.
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