The Agile Coaching Company. Kulawat Wongsaroj, Ceo at Proteus agility. Fostering creative thinking and building shared identities: Basic techniques of Lego Serious Play at Mini Meetup - Appnova's Digital Marketing Blog< Why Lego bricks in the first place?
When first I was given a bag of Lego bricks, I was excited and nervous at the same time. Partly because I somehow thought my artistic skills were going to be tested. I was glad I was wrong in this (see more on our previous article on Scrum LEGO planning game). For those who are new to the concept or even skeptical about using Legos in a corporate environment, I’d like to share some of my experience learning the basic techniques at Lego® Serious Play® London mini MeetUp.
The philosophies and origins of Lego Serious Play Today most of our meetings and discussions are dominated by verbal and numerical formats. ‘LEGO® SERIOUS PLAY® rejects the idea that external ‘experts’ must be brought in to identify problems, and to propose solutions; on the contrary, LEGO® SERIOUS PLAY® begins with the assumption that the answers are ‘already in the room’, and invites participants to ‘think with their hands’ to build their understandings.’ (Image via meetup.com) Lego Serious Play. If you follow the lean startup philosophy you will understand that words can mean a lot.
What I mean is that when you try to capture the essence of the assumptions behind your business model on a single page with something like the strategy canvas, every word you use can be very important. Each word actually makes a difference and finding the right few words to capture all that insight you and your team have in your heads so that it will fit within the physical boundaries of the canvas segments can be quite difficult. In theory forcing us to make it concise is good, it means we should really pick the right words, be careful with our language and make sure that the few words scrawled on Post-it notes in each of the canvas segments hold the same meaning for each member of the team. Of course its so important because if you are using a lean startup approach your team members will use these words on a daily basis to design the experiments to test the key assumptions in the business model. Why Lean Canvas vs Business Model Canvas? I often get asked why I created a different adaptation from the original Business Model Canvas by Alex Osterwalder.
Lately, this question has bubbled up in frequency which is why I decided to take the time to outline the thought process that went into creating Lean Canvas. First a quick timeline. Timeline May 2009 I was first exposed to the Business Model Canvas through Alex Osterwalder’s book: “Business Model Generation”. While I found the book beautifully illustrated, I originally dismissed the canvas approach as “too simple”.
Jun 2009 It was not until I saw fellow entrepreneur Rob Fitzpatrick’s variation (Startup Toolkit) that incorporated Steve Blank’s worksheets from “The Four Steps to the Epiphany” that I took a more serious look at the canvas. Aug 2009 I shared my adaptation (Lean Canvas) in a post I published: “How I Document My Business Model Hypotheses”. Design Goals My main objective with Lean Canvas was making it as actionable as possible while staying entrepreneur-focused. Teaching Lean Startup Principles With Legos. As I’ve mentioned previously, Daxko is starting to adopt Lean Startup principles to help drive innovation and new product ideas.
As we started planning for our annual Daxko Kickoff meeting, I thought it would be interesting to do some sort of group activity that reinforced some of the ideas and principles that we want team members to embrace as we move into 2013. Particularly, those around customer development, experimentation and learning. I was inspired by Chad Holdorf (an Agile Coach at John Deere) to try and do something with Legos. He teaches Enterprise Scrum using small teams building a city through multiple iterations using Legos.
I bounced the idea off of Will S and he liked it, so together we set out to design a game that mixed Legos with Lean Startup principles. We split up our entire software products organization into 10 teams of 6-7 people. Congratulations! Each team has a goal to make as much money as they can by building cars that these customers will buy. Lego Serious Play and Business Modelling. In the light of upcoming training on combining Lego Serious Play methodology with Business Model Canvas – Serious Play Pro community members have come to ask what is this all about.
I suggest that Per Kristiansen and Michel Cloosterman may comment about further practical details, but I will kick off the discussion about the core concepts. Business Model Generation and Lego Serious Play combo There have been a number of attempts to combine visual thinking with other tools. Graphic facilitation hand in hand with world cafe. Gamification solutions with analytical tools. It is probably a fascinating question – what do you get when you put together two visual techniques – come the play: business model canvas and Lego Serious Play! The Essence Several people have tried and tested the combination. Lego Serious Play and Business Modelling.