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Conseils pour améliorer le référencement d'un site internet

How to Create Sitemaps for WordPress to Help Search Engines Rank You. Sitemaps are one of the keys to gaining recognition from search engines and getting a better ranking for your WordPress site. Have you ever wondered how popular search engines pick up on brand new websites and include them in their search? (Hint: You don’t have to bribe them!) Sitemaps help search engines crawl your website efficiently and effectively; discovering posts and pages that might otherwise have lain in hiding. In this article, we’ll cover everything you need to know about sitemaps for WordPress. What Sitemaps Are and Why You Need Them Sitemaps enable webmasters to inform search engines about the pages on their site that are (and aren’t) available for crawling. Back in the day, sitemaps were hand-coded in HTML format, and their central purpose was to assist users and make site navigation simpler. Aside from improving your site’s user experience, adding a sitemap to your site will also: Best Practices for Implementing XML Sitemaps But fear not!

Best Sitemap Plugins for WordPress. Copyscape Plagiarism Checker - Duplicate Content Detection Software. SEORCH - OnPage SEO Tool - Search Engine Optimization. Open Site Explorer: Link Research & Backlink Checker | Moz. Free Unlinked Brand Mention Finder Tool. A tool to check Google search results for unlinked brand mentions, built into a Google Doc. I’m especially proud of this tool, even though I think it could work a lot better. It looks at the Google search results, 100 at a time, opens each page, extracts all links from each page, and checks each one for a link to the domain in question.

Help me make it better! Get the tool for free right now! Step 2: Get the tool! Click the button below to open Google Sheets and make a copy! Tutorial Video: Audit SEO de pré-prod, pour les refontes et migrations. Avant de mettre en ligne votre tout nouveau site, ou la refonte de votre site, vérifiez qu'il est parfait sur le plan technique SEO ! Avec RM Tech, l'outil d'audit technique de My Ranking Metrics, vous pouvez maintenant effectuer l'audit d'un site en pré-production (recette). RM Tech permet en quelques clics dte faire un audit SEO en pré-prod : indispensable pour une refonte ! Qu'est-ce que la pré-prod ? Je dis qu'un site est en "pré-prod" (pour "pré-production") quand il n'est pas encore accessible au public (dans ce dernier cas on parle de site "en prod" pour "en production").

Tant qu'il est en développement, le site est donc en pré-prod, jusqu'à la phase de "recette" pendant laquelle on teste la version finale du site. Dès que tous les intervenants du projet ont validé que le site est correct, on le bascule en prod. Concrètement, le site en pré-prod n'est pas accessible à son adresse officielle. Ne faites surtout pas l'erreur de laisser Google accéder à votre version pré-prod ! How to Help Your Clients with WordPress SEO (And Make It Pay) Search Engine Optimization (SEO), most of us would agree, is vital in ensuring the success of many clients’ WordPress websites.

If nobody finds your client’s site, that client isn’t going to get business from it and they’re not going to be able to justify spending any more on it (i.e. on you) in the future. A bit of SEO can make a big difference to your client’s feelings about the Web, and can bring a lot of money your way from projects as a result of recommendations, or anything else that clients needs. The problem? SEO takes time: lots of it. Nevertheless, your clients cannot be expected to know how to optimize their sites alone – not least because effective SEO practice changes with such frequency; mostly at the whim of Google’s algorithmic variance. And it won’t do to allow their sites to become neglected – that wastes their money and won’t bring anything new to you in future. Include SEO From the Beginning Take Advantage of Existing Software Offer SEO Training Summary By Tom Ewer.

Piwik/tracker-proxy. 404 et pénalités, backlinks sur des Soft 404, Pipes dans les URL : quelques infos SEO sur l'algorithme Google. 404 et pénalités, backlinks sur des Soft 404, Pipes dans les URL : quelques infos SEO sur l'algorithme Google 4.20/5 (84.00%) 5 votes Plusieurs petites informations sur l'algorithme de pertinence de Google et son fonctionnement sont parues cette semaine. Rien d'extraordinaire et aucun scoop, mais des petits points à prendre en compte lors de vos optimisations de pages et de site pour obtenir une meilleure visibilité sur le moteur leader : - Le fait d'avoir des erreurs 404 (liens brisés) sur son site ne génère pas de pénalités de la part de Google, a expliqué Gary Illyes. Ceci est bien sûr logique (ce serait d'ailleurs une énorme porte ouverte à des pratiques de Negative SE0), en revanche, le temps de traitement pris par le moteur pour gérer ces erreurs 404 ne sera, dans ce cas, pas pris pour crawler convenablement vos pages.

. - Le même Gary Illyes a indiqué que Google ignorait les liens pointant vers des pages 404, qui ne sont donc pas des backlinks, ce qui est assez logique. Étude Moz : comment optimiser son référencement en 2015 ? SEO: The Free Beginner’s Guide From Moz. Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Here's what it looks like: 8 Online Backlinks Checker Tool. Search for HTML sitemap. How to Remove Numbers from WordPress URLs. Recently one of our readers emailed us asking the question how to get rid of numbers from WordPress post and page URLs. By default, WordPress uses post IDs (numbers) instead of pretty keyword text in the URLs.

This is bad for SEO. In other cases, WordPress will add a -2 in front of your post, page, category, or tag URLs which simply looks bad in front of users. In this article, we will show you how to get rid of numbers from WordPress URLs. Video Tutorial If you don’t like the video or need more instructions, then continue reading. Permalink URL Structure WordPress has built in support for SEO friendly URL structure. WordPress will now automatically change URLs for all your previous posts as well. Custom Slug Even though you are using Pretty Permalinks now, you may still want to get rid of numbers in your post URL. Remember, WordPress chooses the text to display in URL from your post’s title, so if your post does not have a title, then WordPress will use the post’s ID in the URL.

Stopping Referrer Spam. In this blog post we explain what is Referrer spam, this new kind of spam that has recently appeared on the Internet. We also provide solutions to stop it and preserve the quality of your analytics data. What is Referrer Spam? Referrer spam (also known as log spam or referrer bombing) is a kind of spamming aimed at web analytics tools. A spammer bot makes repeated web site requests using a fake referrer URL to the site the spammer wishes to advertise. Here is an example of referrer spam in action: Half of those referrers are spams, here are some well know spammers that you may have seen in your logs: buttons-for-you-website.com, best-seo-offer.com, semalt.com… The benefit for spammers is that their website will appear in analytics tools like Piwik or Google Analytics: public analytics reports (or logs) will be indexed by search engines: links to the spammer’s website will improve its rankingcurious webmasters are likely to visit their referrers, thus bringing traffic to the spammer’s website.

WordPress SEO Tutorial • The Definitive Guide. By Joost de Valk — Last update September 8th, 2014 The Definitive Guide To Higher Rankings For WordPress Sites WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined in this article will help you improve your rankings, gain more subscribers and have a better website in general. As we take quite a holistic view on (WordPress) SEO, meaning that we think good SEO should be engrained in all aspects of your online marketing and PR, this guide covers quite a lot of ground and is therefor a long read. Updates to this WordPress SEO article This article has been kept up to date with the best practices for WordPress SEO since early 2008 and the release of WordPress 2.5, the most recent update was on Sept 8th, 2014, with WordPress version 4.0 being the most current release.

Tip Table of Contents. SEO: The Free Beginner’s Guide From Moz. Redirection - SEO Best Practices. Creating 301 Redirects With WordPress (and How it Boosted Our Traffic!) Redirection allows you to forward one URL to another. It’s a handy way of sending both users and search engines to a different URL from the one they originally requested, and allows you to preserve your search engine rankings for a particular page. It’s also a useful way to preserve the “link juice” of your old, out-of-date content by simply redirecting old pages or posts to new ones with new information.

In this post, we’ll look at 301 redirection, some methods you can use to help keep your site content fresh for SEO best practice, and how we’ve used 301 redirection on our blog to increase traffic. What is a 301 Redirect? There are three main kinds of redirects: 301, 302, 307 and meta refresh. A 301 is a permanent redirect and, according to Moz, this type of redirect passes 90-99 per cent of link juice (ranking power) to the redirected page. The number 301 refers to the HTTP status code, which informs search engines that a page has been moved.

Why 301 Redirect? To redirect a single page: SEO Friendly URL Structure for WordPress. Top 7 SEO trends you need to follow to succeed. Between the Panda, Penguin, and now Hummingbird Google algorithm updates, if you aren’t following the SEO trends, you may see a significant drop in traffic, rankings, and overall conversions. Google has made a large push to mobile as a major element of SEO and the recent algorithm changes have made it evidently clear: they aren’t finished yet. In the past 3 years alone, SEO has gone through some significant trends and we’ve seen a lot of methods completely fade away. Here are the current SEO trends in 2015: Mobile The time has come for mobile devices to take over the world…well, at least the search engines. With this trend, it’s becoming apparent that your traffic, conversions, and even search engine rankings will be directly related to mobile friendliness.

Mentions Mentions are when another company’s website or social media account mentions your brand in their content. Social Link Quality Every year it seems that link building undergoes major changes. Long-tail Keywords User Experience Mobile. Humans.Txt Generator. 4 Cool Competitive Analysis Tools Every Digital Marketer Should Use. Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need to gain a competitive edge. “If you want to achieve success, all you need to do is find a way to model those who have already succeeded” – Tony Robbins It’s not about reinventing the wheel, its about modelling the leaders in your field so that you can emulate or even surpass their results.

In this post, I’m going to review a few of the best paid and free competitive analysis tools that will help you discover and analyze your competitors’ strategies. 1. SimilarWeb has become a staple tool for competitive analysis. All Visits – Use this report to see your competitor’s estimated traffic in the last 6 months from all channels. 2. 3. 4. Wrapping It Up 498inShare. Comment gérer sa pagination pour le SEO ? - Game Of Seo. La pagination a toujours soulevé beaucoup de questions d’un point de vue SEO. Faut-il laisser Google voir mes pages paginées, doit-il les indexer,… Il est difficile d’apporter une réponse globale, tout dépend de la structure de votre site et bien sur, comme souvent en SEO, il n’ a pas de règle absolue.

Bref si vous cherchez une réponse toute faite, passez votre chemin, par contre si vous cherchez des pistes pour faire murir votre reflexion sur ce sujet, cet article est fait pour vous. L’objectif de la pagination d’un point de vue SEO L’objectif principal de la pagination est de permettre aux internautes et au crawler de découvrir tous les contenus du site.

Si un contenu ne reçoit aucun lien, il ne fera plus de trafic et ne sera plus crawlé. La pagination permet également de limiter la volumétrie de contenu sur les pages listes : Sur de gros sites, il est impensable d’afficher tous les items (produits, articles,…) dans une page de liste. Inconvénients Optimiser sa pagination Infinite scroll. How to. Feedback sent successfully Thank you for your valuable feedback. We will use it to make piwik.org even better. How do I make Piwik faster? By default, Piwik reports are processed when you request them in the User Interface. Please see How to setup auto archiving of your reports every night? If you are running Piwik analytics for a high traffic websites (or hundreds of them), see our guide Optimize Piwik server for speed. How do I migrate a particular website in Piwik to a different Piwik installation?

You can use the SiteMigration plugin to move a website (and its data) to a new Piwik instance. How do I import Google Analytics data in Piwik? It is not yet possible to migrate your Google Analytics data in Piwik easily. How do I White Label Piwik, to change the Logo, the Colors, add custom widgets, etc. We offer an integrated solution for users who wish to customize Piwik, called the White Label plugin. How do I exclude traffic from an IP or a range of IP addresses? $ cd /path/to/piwik $ . . if (! . Qlue Sitemap Quick Start Guide - Qlue Joomla Extensions. 1.What is Qlue Sitemap? Qlue Sitemap is a simple and lightweight component that collects information from your Joomla!

Website to generate a basic sitemap. It allows you to display an HTML and XML version of your sitemap for both users and robots. 2.Quick Setup Qlue Sitemap is almost ready to go as soon as you install the Joomla! Package. Navigate to the plugin manager Enable all "QMAP" plugins (Menu, Category and Article) Navigate to Components > Qlue Sitemap Click 'New' Enter a memorable and relevant title. Now that Qlue Sitemap is ready to go, you just need to setup a new menu item which displays the html version and you're done.

To view the XML version of your sitemap for search engine submission, navigate to the HTML sitemap you have just created and add the following to the end of the URL: ? 3.Help If you encounter any problems whilst using Qlue Sitemap visit our FAQ and Knowledgebase for help. Balise meta robots - Robots.txt.

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Piwik › Sign in. Petit guide d'utilisation de Twitter. Le sitemap, à quoi ça sert ? Conseils et astuces pour débuter en référencement (SEO)