relevance
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Wrazz.com Offers Social Media Management to Local Businesses -- SEATTLE, Oct. 1 /PRNewswire/ --
SEATTLE , Oct. 1 /PRNewswire/ -- How does a new website double its social media presence overnight? Just ask Wrazz ( http://wrazz.com/ ), a social commerce tool that connects businesses and users in a single location. In a matter of days they attracted nearly 3,000 Facebook fans and now Wrazz is offering their savvy social media expertise to local businesses.Social media and Businesses on the web today are driven by the numbers game – of traffic, page views, and follower numbers. But the trend I foresee is: Historically, monetization driven by CPC/CPM based advertising has led to websites and marketers focusing on page views and traffic. This is partly the cause of social media being spammed by internet marketers, ranking algorithms being gamed for traffic, and so on. The above table lists different attributes of this paradigm shift. The “ Influence Management ” entry links to a post by Mia Dand who describes how leveraging social media is often about using a handful of influencers (read: with large follower numbers) to spread your message.
The Evolution from Numbers to Relevance by @ScepticGeek
I’d probably feel slightly smug, if I didn’t feel so sick. Smug that after two weeks of me suggesting that social media might not be an unequivocally Good Thing in terms of privacy and human decency , the news has delivered the perfect example to support my view. Unfortunately it’s hard to feel smug – hard to feel anything but sadness and nausea – when thirteen innocent people are dead.
NSFW: After Fort Hood, another example of how ‘citizen journalists’ can’t handle the truth
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