Twitter - Webmarketing - Performance - Monitoring

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http://socialfresh.com/5-twitter-audience-analytics-beyond-follower-count/ Anyone that manages a brand’s Twitter account hears a lot about follower counts. Some managers and clients look at followers as the ultimate success metric and go to great lengths to keep it growing. Certainly, follower count is useful to show reach, but many social media folks are searching for deeper insights about their audience.

5 Twitter Audience Analytics: Beyond Follower Count

Understanding Twitter Reach vs. Exposure with TweetReach at TweetReach Blog

TweetReach reports provide a number of metrics to help you measure the success of your Twitter messaging. http://blog.tweetreach.com/2010/04/understanding-twitter-reach-vs-exposure-with-tweetreach/
Counting your Twitter followers is a mostly fruitless exercise. http://www.mediabistro.com/alltwitter/5-twitter-metrics-beyond-follower-count_b4312

5 Twitter Metrics Beyond Follower Count - AllTwitter

Everything You Need to Measure Twitter Marketing ROI

The system encountered a technical problem. Most of the time, it will recover automatically within a minute. Please hit refresh in your browser or try again in a couple of minutes. http://blog.hubspot.com/blog/tabid/6307/bid/31963/Everything-You-Need-to-Measure-Twitter-Marketing-ROI.aspx
We’re always (hopefully) interested in how our social channels are performing versus last week, month, year or even versus competitors. To that end, marketers of all stripes often wonder what the best metrics are when evaluating the performance of a particular platform. http://www.edelmandigital.com/2011/08/03/looking-beyond-followers-how-to-measure-your-performance-on-twitter/

Looking Beyond Followers: How to Measure Your Performance on Twitter | Edelman Digital

http://www.seomoz.org/blog/calculating-and-improving-your-twitter-clickthroughrate As marketers, many of us leverage Twitter as a direct traffic tool - sharing URLs via the service to encourage clicks and visits to help increase awareness, branding and possibly drive some direct actions (singups, sales, subscriptions, etc).

Calculating and Improving Your Twitter Click-through-Rate

I love the Twitter culture and community, and I spend quite a bit of time using Twitter.

Is Your Twitter Addiction Paying Off?

http://socialmediatoday.com/SMC/207847
Twitter - Webmarketing - Monitoring - Tools