Twitter - Business models
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Le réseau social a généré 28,5 millions de dollars de chiffre d'affaires en 2010 et a poursuivi sa croissance avec 23,8 millions de dollars pour le premier trimestre 2011. Twitter semble encore loin d'atteindre l'équilibre financier : selon Gawker , la société affichait 67,78 millions de dollars de pertes nettes en 2010 pour un chiffre d'affaires bien plus mince, de 28,5 millions de dollars. Mais les revenus du site de microblogging ont largement progressé début 2011 puisqu'ils s'élevaient à 23,8 millions de dollars au premier trimestre. Ses pertes aussi se sont accentuées à 25,8 millions de dollars sur la même période. Valorisé 8,4 milliards de dollars suite à sa dernière levée de fonds en août dernier, Twitter pourrait générer 260 millions dollars de revenus en 2012, selon eMarketer, soit près de dix fois son chiffre d'affaires 2010.
Twitter a perdu 67,8 millions de dollars en 2010 - Journal du Net e-Business
Twitter Revenue to Hit $400 Million By 2013 [STUDY]
The success of Twitter ‘s Promoted Products will propel the company into $400 million in revenue in 2013 compared to $45 million last year, says a new report. Twitter will earn $139.5 million this year, a 210% jump over last year, according to eMarketer . Debra Aho Williamson, principal analyst at eMarketer, credited Promoted Products’ success for the rosy estimate. “Since their debut in April 2010, Twitter’s Promoted Products have proven successful in the U.S.,” Williamson said in a statement from eMarketer. “Marketers have shown solid engagement rates with Twitter advertising — in some cases better than those on Facebook — despite Twitter’s relatively smaller audience.”
Twitter recently “improved” its website by changing search to find people based on interest . Search a topic and related users will pop up. Twitter’s new homepage welcomes new visitors by encouraging them to “discover their interests”.
Is Twitter’s new focus on ‘interests’ really the way to go? - TNW Twitter
SAN FRANCISCO--In a panel at the Web 2.0 Summit, Twitter co-founder and CEO Evan Williams wouldn't concretely answer one of Silicon Valley's biggest unanswered questions: how the company plans to make money. But he gave some strong indications. Hint: it's not advertising. He spoke obliquely of a possible business model that we've heard whispers about before , corporate accounts for businesses that want to use Twitter.
Williams: Making money through corporate accounts?
Le service de micro-blogging est contraint par la crise d'accélérer sa recherche de modèle économique. Il n'en a pas moins refusé une offre de rachat de Facebook. Les explications de son PDG, Evan Williams . (c) James Duncan Davidson/O'Reilly Media, Inc. Les événements tragiques de Bombay ont révélé le site Twitter au monde entier. Des millions d'internautes étaient tenus au courant de la situation en direct grâce aux milliers de "tweets", des messages courts de 140 caractères maximum, envoyés sur Twitter par des témoins sur le terrain.
Eve Williams: Nous allons commencer à monétiser TWitter début 2009
Twitter throwing business models at the wall, seeing what sticks | VentureBeat (Build 20100722155716)
A year ago Twitter didn’t have a business model. Now it may have more potential revenue sources than it can keep track of. Yesterday, the company announced that it was adjusting its API to allow ads to appear on third-party apps .
In the past few months, Twitter appears to have finally found a business model, and that model is advertising — chief executive Dick Costolo said in September that the company had “cracked the code” on ads . But Twitter co-founder Ev Williams said today that the company isn’t settling on ads. “There’s a million ways to make money with Twitter,” he said. “We’ll probably try a few more.” Williams did talk a bit more about Twitter’s ad products, saying that the company’s concern right now is that demand from advertisers far exceeds supply, which is why the company is building out its sales team.
Co-founder says Twitter is still exploring business models
So How Does Twitter Make Money, Anyway?
UPDATE: As of 12-15-10, you can buy Twitter Advertising online . As of 2-14-11, buying a promoted trend on Twitter costs $120,000/day Both third-party ad brokers and Twitter itself have gone through a few twists and turns that shows no signs of getting easier to understand any time soon.Now, the company is having success with advertising and will try out a variety of other business models as well, Williams said at the Web 2.0 Summit in San Francisco on Wednesday. The options include reselling data and pushing ad sales further.
Once speechless on business models, Twitter co-founder Ev Williams now has plenty to say
The survey I ran last week is now closed and here is a summary of the ideas and comments collected. Some are fairly traditional and some are rather novel. Take a look, see what’s interesting and leave a comment on which ones you like or dislike.
Ideas for Twitter's Revenue Model – pt. 1
Ideas for Twitter's Revenue Model – pt. 2
In part 1 , I described some of the responses received from a survey I ran a couple of weeks ago asking readers for ideas on how Twitter could generate revenue. Some of those ideas included: Categorizing your tweets/contacts - For about $5 per month, the ability to label/tag tweets by Friends, Family, Work, etc, so that it wasn’t just “everything is visible to everyone”. [Saeed] – I’ve always wondered why Social Networking sites don’t allow me to collect my contacts and group them into my own categories, like those listed above. To me this is such a core capability it should be part of the base offering.Show us trends by topic There are tweets about the latest trend for almost any topic you can imagine. Twitter should let you choose which kind of topic trends you want information about, from general, such as Fashion or Tech, to more specific, such as iPhone development or US Political news. Then they monetize by showing us ads relevant to those trends…with general ads mixed in as necessary. The problem: Twitter itself doesn’t know what is trending for different topics. But, many services and users exist to find the best tweets about different topics; Twitter could follow their example or buy or partner with users/services.