Startup traction - Notion

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On a beaucoup parlé (sur Techcrunch et ailleurs) ces derniers temps des problèmes pour les startups web françaises de lever des fonds sur des projets très innovant ou dans le social (avec pour consensus qu’avec l’arrivée de nos super angels cela devient plus facile), du manque d’accompagnement (au passé maintenant) ou encore des changements dans la législation française (JEI, CIR…). Ces sujets sont certes très importants, mais on parle rarement pour des startups qui se lancent de la recherche de la traction initiale, des premiers clients et utilisateurs et de l’amorçage d’une dynamique de croissance. Par traction initiale on entend la capacité d’une startup à attirer les premiers utilisateurs et de la dynamique de croissance/d’enthousiasme qu’elle arrive à générer .

Tout est dans la traction

What is difference between market acceptance, traction and social proof?

Don’'t Confuse Business Motion With Momentum

Which Comes First, Focus on Profit or Growth?

If you have ever talked with Acceleration Partners about your new online business idea, you are sure to have heard us say “get to revenue fast.” This was tough advice to give when the market seemed to reward top-line user growth over revenue and profitability, but now things are changing in a hurry. It’s one thing not to be profitable; it’s an entirely different ballgame not to have revenue. Before the Internet, it never really happened because the cost of starting a business was higher. Can you imagine a retail store that was more concerned about how much foot traffic it had than it was about what was sold? Or a newspaper that ran without any advertisements or subscription fees in order to be popular with readers?

Get Your Business Generating Revenue Quickly

http://www.acceleration-partners.com/get-to-revenue-quickly/

When has a Start-up gained traction

http://startup-marketing.com/growth-vs-revenue/

Last week I wrote about finding the right business model for your startup. But many startups aren’t convinced they should even have a business model (yet). They claim “our current priority is growth.” In my experience, the right business model not only supports sustainable growth in the long run, it can drive faster growth today .

User Growth Vs Revenue (Why “Free Only” May Limit Growth)

Ce que les échecs de startups nous apprennent…

Wouldn’t it be great if you could spend less money and time on marketing and sales, and still get tons of new customers? Some businesses have figured out a way to do this. Companies like Skype, Dropbox and Google have figured out that they can get their customers do the work for them.