SMO - Success stories - Examples

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http://www.dailybloggr.com/2010/11/successful-social-media-campaign/

The 7 must have features of a successful social media campaign

First off, what are today’s Social Media campaign trends? What makes a social media campaign? Even better, what is a social media campaign? Very often, when somebody decides to market their product online, be it a FMCG product or an online service, they start to think about online marketing like your regular marketing efforts.
http://www.viralblog.com/social-media/mcdonalds-social-media-marketing-strategy/

McDonald’s Social Media Marketing Strategy -

Written by Marc Metekohy on November 23rd, 2009 | There is virtually noone in the industrialized world who has not been to McDonald’s at least once in his or her lifetime. The global market leader on fast food has recently shared its view on Social Media Marketing Strategy and what it means for McDonald’s and how they want to become market leader in this area as well.
http://mashable.com/2010/03/22/small-business-social-media-results/

How Small Businesses Are Using Social Media for Real Results

The Real Results series is supported by Gist , an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here .
Earlier this month, I led judging in the social media strategy category for the 4A's 2010 Jay Chiat Awards .

Four good examples of social media campaigns

http://www.beingpeterkim.com/2010/10/four-good-examples.html
Rick Burnes leads the content production team at HubSpot , a marketing software firm that produces the Inbound Marketing Blog and Inbound Marketing University . Chances are, most of the businesses you interact with as a consumer are on social media. Your local restaurant is blogging, your grocery store is on Twitter — even your favorite candy is on Facebook . Companies in mainstream, consumer-facing industries are all over social media.

5 Surprising Social Media Business Success Stories

http://mashable.com/2010/05/21/surprising-social-media-business-success/

10 Social Media Marketing Examples You Can Actually Use | Ignite Social Media

http://www.ignitesocialmedia.com/social-media-examples/10-social-media-marketing-examples-case-studies/ Earlier this month, I had the honor of delivering the keynote address to the Outdoor Industry Association’s annual leadership conference . It’s where folks like Patagonia, North Face, Timberland and more gather to talk about the latest trends impacting their business. I had done a panel the year prior on the basics of social media marketing, and the feedback was positive so they asked to me to speak to the whole group this year. What I think is lacking in so many social media marketing presentations today are actual examples that get you thinking, so I shared 10 with the group.