SMO - Introduction
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Conversation Agent: Re-envisioning Customer Value
Base your valuation of activities on customer value instead of marketing spend, and all of sudden you have marketing as a profit center , where:Autoproclamé « Antéchrist de la Silicon Valley », Andrew Keen est rapidement devenu la bête noire des blogueurs du monde entier lors de la sortie de son premier livre en 2007 : Le culte de l’amateur, comment Internet tue notre culture . Trois ans plus tard, ce provocateur revient avec un nouvel ouvrage consacré aux réseaux sociaux : Digital Vertigo: Anxiety, Loneliness and Inequality in the Social Media Age. Atlantico a pu l'interviewer lors de son dernier passage à Paris, à l’invitation de Microsoft.
"Les réseaux sociaux ne sont pas vraiment sociaux"
Aujourd'hui le moins que l'on puisse dire, c'est que l'expérience sociale sur le web est pour l'utilisateur un joyeux bazar à peine défriché où chaque visite sur un nouveau site impose la création d'un nouveau profil et la dilution de l'identité de chacun. Pour mémoire, les réseaux sociaux attirent désormais 22,5 des 34 millions d’internautes français parmi lesquels 22 millions de cyberacheteurs , pour environ 1 h 40 mn de surf mensuel. Fin avril, Forrester, sous la signature de Jeremiah Owyang a publié une étude " Future of the Social Web ".
Le futur du Web Social selon Forrester
Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers.
Is Social Media Adoption the New Quality Standard of Successful Company?
As marketers, we should all pursue how to better communicate a message -- yet many of us naturally limit our opportunities by focusing only on what we know. For example, when you hear the phrase "content is king" in the context of sales and marketing, does your thought process default to content that should be written ?
Data Visualization to Make Your Media Social
The first two questions on every business owners mind about Social Media Marketing is or should be what to do and how to do it. These should be immediately followed by who will control my Social Media Presence. That being said here are a couple of pointers and things to ponder to get you thinking and going in the right direction.
Social Media Marketing: What, How, Who
The Social Media Venn Diagram
A collective look at the social media landscape offers varying use types. They range from an open-sourced virtual cocktail party to folks reliving the glory days and cliques of high school and businesses looking to become more human. The beauty of it is that no matter how you use the medium, there is no “doing IT wrong.”
Implementing Social Marketing for business and communication, a remix of some previous ideas and some new approaches by David J Carr, Digital Strategy Director, Chemistry Communications
Social Marketing, Listening and Engagement
Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. In his introduction to SMO , Rohit draws similar comparisons to SEO.
Introduction to Social Media Optimization
Nobody Gets Social Media...Yet | ClickZ
Gary Stein | April 8, 2011 "The Social Network" tells the story (or, at least, a version of the story) of how Facebook came to be.5 cartographies pour comprendre les médias sociaux | Demain la veille (Build 20100722155716)
La représentation graphique des données (statistiques ou autres) permet d’améliorer la compréhension des problématiques liées aux médias sociaux mais aussi de synthétiser différents aspects de leurs usages et évolution.This week, Universal McCann EMEA research team published its Wave 5 Social Media Tracker . Over the past five years, UM have researched attitudes towards and usage of social media, each time enlarging its universe.
The Socialisation of Brands
Ben Elowitz (@elowitz) is co-founder and CEO of Wetpaint , a web publisher, and author of the Digital Quarters blog. Prior to Wetpaint, Elowitz co-founded Blue Nile , the online retailer of luxury goods.