Screencast as a sales material
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One of my favorite blogs to peruse now and then for amazing advice on web design is Webdesigner Depot which produces excellent in depth guides for various design related issues. Monday they produced an excellent in depth post that provides a step-by-step breakdown of best practices for creating a screen-cast for a Web page , a feature many startups like to include on their homepage to familiarize new visitors with their product. This article focuses on the creation of live screen capture videos of someone demoing the website, but I think a lot of this same methodology can go into creating any sort of introductory video a company uses to explain their site. The first step, as with any project, is to plan, and the first questions you need to ask yourself before you even start to storyboard include "What do we want to accomplish with this video?"
How to Create a Killer Explainer Video for Your Startup
Screencasts - Examples
Having a video on your website can vastly improve your conversion rate. Whether the goal is for users to sign up for your web application or simply to get users to contact you via a web form, a video improves the likelihood of this happening. You need only go to the home page of any new Internet-based startup, and you’ll see an embedded video with a very large call to action beckoning you to play its two- or three-minute video introduction. Videos that demonstrate web applications or web-based services are often called screencasts because they usually capture events on the company’s website.
How to Make a Screencast for Your Website
Screencasting Tips and Best Practices
For the past three years, I have been doing custom-made video screencasts for private consulting clients. These are moving captures of the images on a PC screen with my own voice-over narrations about IT-related products (you can see the entire collection here ).
5 Easy Tips to Create Video Screencasts Like a Pro
Video is a fantastic educational tool. You can use it to teach people how to do something, explain a concept, or even show off the value of a product in a creative way. One type of video that is easy for any marketer to create is the screencast, or a video recording of action or movement on your screen.