Ruby - Frameworks - Goliath

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A big part of what Facebook sees as its future — and a big justification for the $75-billion market value the company is theoretically being given — is the idea that the giant social network will become an e-commerce powerhouse, producing billions in revenue from retailers and major brands. But is that realistic? One analyst says no. In fact, Forrester Research’s Sucharita Mulpuru says in a report released Thursday that when it comes to e-commerce and driving substantial amounts of business-to-consumer revenue, Facebook may already be as big a player as it’s ever going to get. According to Mulpuru, who surveyed dozens of retailers large and small about their use (and/or their lack of use) of Facebook as a retail sales channel, “while pockets of opportunity for Facebook do exist, the likelihood that Facebook will ever be ‘the next Google,’ thereby becoming a key sales-driving tool for retailers and creating a reliable revenue stream for Facebook, is unfortunately far-fetched.” Why? http://gigaom.com/2011/04/07/will-facebook-ever-be-an-e-commerce-powerhouse/

Will Facebook Ever Be an E-Commerce Powerhouse?: Tech News and Analysis «

Yes, but while social commerce is e-commerce, you have to think about your social commerce efforts a little differently. Time for an analogy! John is driving 70 miles per hour on the Interstate and has a 28-minute drive to visit his girlfriend. During this commute he passes 390 billboards. Each billboard has only seconds to get John’s attention. http://socialmediatoday.com/brentmoseng/284369/facebook-deals-do-they-work

Facebook Commerce - Does it work? | Social Media Today

http://www.nolanevans.com/2011/04/using-goliath-to-integrate-with.html

Pale Ink: Using Goliath to Integrate With External Services

In this post I am going to explore how you can use Goliath , an asynchronous Ruby framework to enable browser integration for services that lack JSONP api's as well as how to integrate these external services with your existing synchronous web stack. In a previous post I talked about JSONP and how you can add support for it to your Rails app. But what if you want to add JSONP to someone else's API? Chances are you can't.
Goliath is an open source version of the non-blocking (asynchronous) Ruby web server framework powering PostRank. It is a lightweight framework designed to meet the following goals: bare metal performance, Rack API and middleware support, simple configuration, fully asynchronous processing, and readable and maintainable code (read: no callbacks). The framework is powered by an EventMachine reactor, a high-performance HTTP parser and Ruby 1.9 runtime. The one major advantage Goliath has over other asynchronous frameworks is the fact that by leveraging Ruby fibers introduced in Ruby 1.9+, it can untangle the complicated callback-based code into a format we are all familiar and comfortable with: linear execution, which leads to more maintainable and readable code. Each HTTP request within Goliath is executed in its own Ruby fiber and all asynchronous I/O operations can transparently suspend and later resume the processing without requiring the developer to write any additional code.

postrank-labs/goliath - GitHub

https://github.com/postrank-labs/goliath
Goliath is an open source version of the non-blocking (asynchronous) Ruby web server framework powering PostRank . It is a lightweight framework designed to meet the following goals: bare metal performance, Rack API and middleware support, simple configuration, fully asynchronous processing, and readable and maintainable code (read: no callbacks). The framework is powered by an EventMachine reactor, a high-performance HTTP parser and Ruby 1.9 runtime. One major major advantage Goliath has over other asynchronous frameworks is the fact that by leveraging Ruby fibers introduced in Ruby 1.9+, it can untangle the complicated callback-based code into a format we are all familiar and comfortable with: linear execution, which leads to more maintainable and readable code.

Goliath

http://postrank-labs.github.com/goliath/