QR code - Webmarketing
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SMS and Mobile Marketing Infographics #7 | mediaburst
This is my lame attempt at achieving balance for our 7th in the series of SMS and mobile marketing infographics. Yes, I may not be a fan but QR codes are here to stay, and it’s all the fault of the market leading Japanese.
The car dealership is the quintessential sales environment. Therefore, it is not surprising to see this industry develop a logical and contextual use for QR codes and mobile optimization. Over the past few years, the auto industry has been changing; consumers are clutching their cash tight to their chests, causing dealerships to increase the level of service on all fronts. The addition of the QR code to the sales sticker is a logical progression. Distributing this technology to car dealerships is AutoPlus .
QR Codes in the Car Dealership | Bar Code News
QR code - Webmarketing - Introduction
Fondé en 2006 et aujourd’hui leader de solutions marketing pour codes-barres 2D, 1D et Tag NFC, Mobile Tag annonce une levée de 6.6 M€ auprès du fonds spécialiste du marketing multimédia, S.E.B Ventures (Skandinaviska Enskilda Banken Venture Capital) et des fonds historiques, Alven Capital , XAnge Private Equity . La société compte aujourd’hui 55 salariés en France et aux Etats-Unis et va pouvoir ainsi renforcer son équipe commerciale et ses offres marketing. Frank Kelcz, membre du conseil d’administration de Mobile Tag nommé par SEB : « Nous sommes ravis de faire partie des investisseurs de Mobile Tag car nous croyons que la technologie MobileTag et surtout, sa plate-forme de management, saura séduire les opérateurs, les annonceurs et les spécialistes du marketing direct. Nous sommes impatients d’aider cette entreprise à atteindre ses objectifs internationaux. »
Mobile Tag lève 6.6 millions d’euros
By Sarah Clark • nfcworld.com • 28 February 2011, 17:20 Mobile barcode specialist Mobile Tag has added support for NFC to its 1D and 2D mobile barcode marketing platform, enabling marketers to use a single platform to deliver marketing campaigns using a full range of 2D barcode options (QR-Codes, Datamatrix, Flashcode or Fotokody), 1D barcodes (EAN or UPC) and NFC tags. The platform allows NFC tags to be configured and referenced as easily as 2D and 1D barcodes, says the company, and is designed to simplify campaign management and to deliver access and usage statistics via a single CRM system. The company has also introduced a barcode and NFC tag reading application for Android devices that is now available to download from Android Market .
Mobile Tag launches mobile barcode and NFC marketing platform, raises €6.6m
Thwapr Mobile Videos Now Support QR Codes | Bar Code News
Mobile videos are arguably one of the most compelling brand uses for 2D barcode campaigns. That's why the recent announcement from Thwapr, Inc., comes as no big surprise. Thwapr is a cloud-based mobile video sharing service that enables brands to mobilize and monetize content while delivering the highest possible quality, branded video and best user experience across any carrier or device. "As part of our mission to mobilize any marketing channel, we have added support for QR codes as a way for marketers to reach customers and fans with branded video content on their phones," said Bruce Goldstein, CEO of Thwapr. "We have an agnostic philosophy: Thwapr can work with any brand, carrier, tag reader, marketing channel, Web or mobile platform to deliver video to phones. Our solution is light, easy to implement and extremely cost effective."
The Naked Truth about QR Codes | QR codes and 2D
I am a firm believer in the QR Code as an effective gateway to information. I take it's widespread adoption as evidence that other people feel the same. But lately, I've been subjected to conflicting opinions regarding the true growth and efficacy of QR Code campaigns. Everybody has an opinion. The nature of opinions, however, is such that they are derived most often from limited empirical evidence collected from someone's personal microcosm. The problem being that personal microcosms are biased by definition.
This post is part of our ReadWriteMobile channel, which is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications. This channel is sponsored by Alcatel-Lucent . A recent report released by research consultancy PSFK looks at the key trends occurring within the mobile tagging space - that is, the trends associated with the use of mobile barcodes, QR codes and Microsoft Tags. In particular, the report looks at usage and development from the branding and marketing angle, to determine the many ways in which companies have adopted barcode tagging to better communicate with their customers. While that may be too narrow a focus to dub the report "The Future of Mobile Tagging," as it's being called, it's an interesting read nonetheless.
The Future of Mobile Tagging in Marketing, Branding & Communications
Future Of Mobile Tagging PSFK Report
PSFK’s latest ’Future Of’ report presents key trends in the mobile tagging space, so as to inspire marketers and their creative agencies about their future use of technologies that includ PSFK’s latest ’Future Of’ report presents key trends in the mobile tagging space, so as to inspire marketers and their creative agencies about their future use of technologies that include QR codes, barcodes and Microsoft Tags in their branding activity and communication campaigns. Mobile tags offer a unique opportunity for brands and their agencies to interact with potential and existing customers. These two dimensional barcodes can be applied to almost any surface and the information contained within them can be leveraged to create incentives and drivers that lead consumers along the purchase path. By bridging the online-offline divide with a click of a mobile phone button, mobile tags can drive a brand or product’s awareness.
La France prête à scanner les codes-barres 2D, 1D et les tags NFC
Le mobile : un outil pour tout capter, pour ne rien manquer ! Le mobile est devenu un outil indispensable pour chacun d’entre nous, presque plus important que nos clefs et bientôt que notre carte bleue. L’évolution technologique des mobiles et le déploiement des réseaux d’accès à internet via le téléphone portable ont permis de développer le marché du Marketing Mobile. L’apparition des APP Stores a favorisé cet essor en donnant à l’utilisateur le libre accès à de nombreuses applications à télécharger simplement et immédiatement en toute sécurité.
QR Codes Hope to Be This Summer’s Breakaway Hit: Tech News and Analysis «
Summer is on its way in North America. The days are getting longer, the weather’s warming up, and people are spending time outside. And nowadays, most of those people have a cellphone handy. Startups in the long-simmering QR code market are hoping that the change in season, along with what they say is a “critical mass” of smart phones, will finally bring QR codes, barcodes that lead to URLs or information when scanned, into the mainstream. The idea is that when more people are out and about, the more likely it is that they’ll interact with QR codes on things like movie and concert promotion posters. And at least two QR code startups are in the process of closing on fresh rounds of funding to make sure they can seize what they think is a major opportunity to bring QR awareness to the masses.QR Marketing Evolving Rapidly [Study] - Search Engine Watch (#SEW)
Rapid adoption of QR codes and other action codes is only part of the story in a new study. More important is the way that marketers are learning to use them more effectively. Nellymoser Inc. released a study of all 2011 issues of the top 100 U.S. magazines. It found that advertising drove the 439 percent increase in action codes from January through December. In January, there were seven advertising codes for each editorial code. By September, the ratio was nearly 25:1.On the ground at SXSW, mobile tags are everywhere. During this annual mixer of parties and geekery, there's nothing odd about being handed a cocktail with a QR code slapped on the glass. From posters promoting parties and musicians to the buses driving by and the coffee cup in your hand, mobile tags abound. In the space of interactive marketing, "mobile" is everything that goes with you.
Putting a Tag on Everything That Moves at SXSW | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age
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