Product development - Market-fit - Tools
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Product development - Market-fit - Tool - Mining
This series is supported by Ben & Jerry’s Joe , Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here . For designers, one of the most critical parts of a project is getting critiques and advice on how to improve designs. After all, they create designs that will be used by many other people. Getting an outside perspective helps spot issues and validate design choices. With the web’s ability to connect us to people from all over the world, getting feedback has never been easier.
10 Tools for Getting Web Design Feedback
Social Networking and Product Development
Are Web 2.0 tools appropriate for use in product-development settings? Raise your hand if you say "Yes." How about "No way"? Lastly, is there anyone who believes "It depends"? My bet is that mass opinion resides with that third option. Social computing tools certainly offer great promise, but their potential use within product organizations is not without risk.
Innovation is a fundamental component of true market differentiation -- and consequently a key component of business growth. Organizations that find a way to marry this marketing function with what customers really want win. How do you go about figuring out what the real opportunity is? There are biological reasons that explain why we lie and examples of unprofitable lines of business based upon direct customer requests. Knowing how to recognize what will work takes a bit more than asking what people want. For this post, however, I'm exploring a different question: do customers really want to co-create your product?
Do Customers Really Want to Co-Create Your Product?
On a recent trip to see a good friend, he and I went to dinner at a steakhouse he was excited to show me. The source of his excitement was their unique take on meal preparation. He described a flat stone heated hot enough to cook on and brought, with my steak, to me for tableside grilling.
How much work would you ask your customers to do?
To many entrepreneurs, becoming active on social networks is an after-the-fact strategy. To the smartest, fastest, and most frugal entrepreneurs, it’s a leading strategy. Social media has changed the product development process forever. Entrepreneurs that adapt will thrive.
Build Your Community Before You Build Your Product
Notes from the session: Interest behind this topic: so much discussion around communities is very tactical – what tools to use, community building 101. But what are the strategic uses of communities? How can companies use communities as a strategic tool, or leverage the feedback and learning from communities into product development and company strategy. And, how are companies leveraging their employees / internal communities to give input into strategy?
Using Community in Strategy Development
When used in combination with the term marketing, upstream means that you gather information from the market to drive product direction and strategies . Some correlate the term with "inbound". However, there is a lot more to going upstream than pull.
3 Ways to Go Upstream With PR
Thanks for the infograph - but what are you saying? Participating on social media doesn't increase reach? I know myself that if I comment on a blog post - I am more likely to share that link via Twitter or FB to try and get others to view and indeed to engage in a discussion. What you are suggesting by the 'comments don't improve impressions' - is that no one else is sharing the link to generate more traction to that post / comment?
Engaging in Conversation Doesn't Grow Reach [Infographic]
Let your community grow alongside you: Ship unfinished apps. | The Startup Foundry
[editors note: This was a guest post written by: King Sidharth . King Sidharth is a young entrepreneur and designer. He works at Besperk while helping startups any way he can find. You can read more of his stuff at 64 Notes or say hi: king@kingsidharth.com]Designing WITH Users
Designing WITH Users, a talk by Zach Pousman, Director of Strategy and UX at IQ. Presented in the usability and user experience design session of the Digital Summit 2011 (Atlanta GA). Includes techniqu Designing WITH Users, a talk by Zach Pousman, Director of Strategy and UX at IQ. Presented in the usability and user experience design session of the Digital Summit 2011 (Atlanta GA). Includes techniques, tips, and tricks for including users in the design process.
The hottest, most overused phrase in the tech world today? "Lean startup methodology." Eric Ries coined the phrase, which describes the usage of free and open source software, agile software development method and rapid, customer-centric iteration.
Kickstart Your Lean Startup With Effective Feedback - PopSurvey
In our first article from the series Build Blog Products that Sell, Greg McFarlane makes an interesting point. “Don’t be afraid to solicit feedback,” he says, “but on the other hand, don’t cede the responsibility of initiative by asking your readers, ‘So, what would you like to see?’” I wanted to touch on this in a little more detail, because I know that for those just starting out on their first foray into building blog products, and possibly doing reader research, the distinction can be unclear. How Copyblogger did it
How to Get Reader Feedback that Helps Shape Your Next Product : @ProBlogger
Feedback is an essential part of software user interface design. It’s especially true when designing applications for current mobile devices. Tapping a touch screen is less precise than clicking with a mouse.
Providing great user experience with feedback - (37signals)
How Twitter users defied Twitter’s creators — and saved Twitter from itself | The Wall Blog
A couple of good pieces around on Twitter. A piece in the New York Times on why Twitter’s CEO Evan Williams demoted himself and its early problems and a piece that serves as a timely reminder that Twitter, unlike say Facebook, is a social network truly defined by its users. And how that pretty much saved its bacon. The Ad Age piece reminds how Twitter users, and the wider Twitterecosphere of third-party app developers, informally took over product development while the Twitter team focused on trying to keep Twitter running – which they can still barely do (just look at last week thousands of people didn’t have access for anything up to six days). “It’s Twitter users who decided they wanted to tweet about current events by sharing (for the most part) mainstream-media links — turning Twitter into a headline-news service.Community management - Typology - Early adopters
Community management - Typology - Amateurs