PPC - Introduction

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http://searchenginewatch.com/3641449 Studies show that organic search receives as much as 70 percent of total clicks from search results. But having both a paid and an organic listing has proven to increase the amount of total traffic by as much as 66 percent and influence a consumer's purchase consideration by as much as 8 percent. The retail industry has the greatest percentage (25 percent) of advertisers that are effectively coordinating paid and organic search results, followed by financial services at 21 percent, travel at 16 percent, technology at 13 percent, and health care at 3 percent.

Why You Should Combine Your PPC & SEO Strategies

http://en.wikipedia.org/wiki/Pay_per_click

Pay per click

Pay per click ( PPC ) (also called Cost per click ) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market . Content sites commonly charge a fixed price per click rather than use a bidding system.