Online influence - Monitoring - Tools - Klout
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Anyone familiar with the concept of big data should know that social media are a great source of information on consumer sentiment. But the next wave of analytics in social media will be influence. It’s easy to categorize friends and co-workers who are concerned with their Klout scores or number of Twitter followers as vain, but the truth is that this stuff matters. If you’re a marketer looking to get your message in front of the right people, or a politician trying to stoke the campaign fire, figuring out which voice will best help spread your message is a lot easier than trying to connect directly with the entire tweeting world. I was reminded of the importance of social influence this morning when reading a post by Greg Finn on SearchEngineLand about the Microsoft Bing search engine, and how its algorithms factor in users’ social media activity “to merge a little bit of the search and browsing intent into one.”
Why Klout really matters: Money, money, money — Cloud Computing News
Online influence - Monitoring - Tools - Klout - Privacy
More than three years ago the Klout Score was born in my bedroom in New York City as a way to make sense of the noise I was seeing in social media. I could share my opinion about anything, instantly, with the people who trust me and the data was available to measure my impact. Fast forward to today and we now have over 3,500 companies using the Klout Score to reward influencers with Klout Perks, give better customer service, reward loyalty, recruit, and much more.
A New Era for Klout Scores « The Official Klout Blog | Klout
- Une tentative de qualification de la nature de participation que chaque Klouted incarne sur les médias sociaux : êtes-vous un curator ? Un leader d’opinion? Un spécialist?
La matrice d’influence du Klout
Online influence - Monitoring - Tools - Klout - Techniques
Klout plans on Tuesday to launch a redesign of its site that makes it more obvious what the company does: help users understand and take advantage of their social influence online. Klout went through a lot of change in the last year. It went from two to 30 employees. It raised $8.5 million in venture capital from Kleiner Perkins and Greycroft Partners. It tweaked its influence ranking algorithm many times (often tweaking the people who have come to depend on it, who sometimes saw their score lowered).
Klout Wants to Help Social Media Users Understand Their Influence and Get Free Stuff | Liz Gannes | NetworkEffect | AllThingsD
A sneak peek at the new Klout redesign - TNW Apps
Klout , the tool regarded as the standard in measuring a user’s impact on their Twitter network, has just released a beta version of its upcoming redesign with the goal of creating a more engaging environment for users to gauge their personal influence. The layout changes are quite obvious. It has a much cleaner interface, which I personally think is an improvement over the old Klout.
Klout Score : le standard de la mesure de l’influence digitale que tout le monde attend?
Il existe une quantité fantastique d’outils pour mesurer énormément de choses sur Twitter. Vous pourrez trouver cela sur Oneforty , un annuaire dédié, bien organisé. Au passage, la dernière petite merveille, en ce qui me concerne, c’est SocialBro , que je vous invite à découvrir, notamment au travers de ce papier de nos confrères de chez Locita. En France, toutefois, Twitter a quelques difficultés à démarrer.Courtesy of Klout.com Ever read in your Advertising textbooks that social media was difficult, or even impossible to measure by effectiveness? Well, I have. Professors emphasize over and over again how new media is an entirely different animal separate from traditional media vehicles and their measurement systems. In truth, anyone in the digital communications industry right now is scratching their head relentlessly and trying to figure out how to determine effective social media result metrics.
Considering Klout & Why It Matters | Social Media Today
Been meaning to comment on an interesting thread about Klout , Trey Pennington and overall influence calculations that have been going on over the last 10 days. Since I’m in London today, and still on my latest European trip, I haven’t been able to physically write as much as I’m accustomed to. The Social Media Analytics book (which is in it’s final edit by McGraw Hill ) also was an major contributor to why I’m posting less – but a curious thing is happening – my posts are often read more when I post less frequently. There’s been a debate on weather one should post twice a day or twice a week – Chris Brogan posts twice a day – I often do too, and that’s fine if your goal is traffic acquisition – if Chris Brogan doesn’t have anything to say today, he’ll make up something so he’s gets his two posts a day in – rationalizing it by saying – there’s always something valuable to share with his readers.
On Influence and Klout's Accuracy
My social media consulting clients always ask me as to who they should be trying to “influence” on social websites, and I always have to remind them that any social media user could potentially be an “influencer.” That being said, some people or businesses use social networking sites more than others, some have more reach than others, and some are considered to have thought leadership in their industries or professions more than others. An exact measurement of social media influence is impossible because it will be different based on 1) the context of what exactly you’re trying to influence as well as 2) the big question of how many people will actually act upon the recommendation of an “influencer.” I blogged earlier this year looking at two tools to measure social media influence: Klout and PeerIndex . Of course these are only two potential tools that a social marketer has at his or her disposal.
In Defense of Klout Measurement for Social Media Influence | Social Media Today
Klout: Why I Don't Buy It
I've recently been seeing a slideshare presentation about Klout for Community Managers making the rounds to general fanfare. No offense to the authors of that presentation, but I totally don't buy it. The biggest factor that goes into a Klout score is Twitter use. The more you tweet and the more followers you have, the higher your score. People have proven this theory by setting up bots who, just by tweeting at a set interval, have achieved high Klout scores in a few months. People with high Klout scores have seen them plummet if they happen to take a break from tweeting for a few days or a week.
Klout for Business: A Useful Metric –but an Incomplete View of Your Customer
Special Treatment of Select Customers Isn’t Anything New Just as companies have been treating wealthy customers, or customers who are more likely to spend more with preferential treatment, there’s no surprise that some companies plan to segment customers based by influence. As more consumer data appears in social media channels, relying on influence metrics like Twitter followers to blog readers will help companies identify those that can hurt or help the brand on a grander scale. As a result, companies naturally will seek a standard measurement for measuring influence.Klout et influence : tout est dans le lissage exponentiel ! « Marketing & Innovation
Il y a quelques jours, j’ai posé la question sur Klout et la pertinence de sa mesure et c’est notre docte ami Christophe Bénavent, économiste et marketeur de renom, qui a repris la balle au bon. Voici l’explication savante; accrochez vos ceintures ! Klout : influencer la mesure de l’influence ? Klout s’impose comme l’instrument de mesure de l’influence (1), mais à l’instar de Yann Gourvennec (Klout mesure-t-il l’influence ou la capacité à influencer Klout ?)My Problem With Klout Scores: Beyonce Gets a 50 - Without Ever Sending A Tweet! - Disruptive Conversations
I have a friend who checks his Klout Score religiously. Daily... in fact... multiple times per day[1]. As a poster boy for Klout's marketing, he wants to "get more Klout" and is perplexed by my lukewarm reaction when he brings it up, particularly given that I have a decent Klout score that is much higher than his. Despite Klout's bold marketing that they are "the Standard for Influence", the reality is that they are simply one metric that can be taken into account when trying to determine how influential a certain person is online. They are not the end-all and be-all... the ultimate arbiter... etc., etc. A case study in the imperfection of Klout's system would be the Twitter account allegedly for singer Beyonce Knowles: @beyonce .Early last year I wrote a post about online influence measurement service Klout, I ran a few simple tests and came to a conclusion: Klout doesn’t work. Based on several recent articles supporting the service, I thought it was worth taking another look at Klout and restating a few points about the value of online influence and measurement. At the time I wrote the original post , a lot of people loved Klout. Many still do, but there has been something of an online backlash as well. Lots of commentators have had a proper moan since then about the inaccuracies of the measurement algorithm Klout uses, and rightly so. While trawling the internet over the past few days however, I’ve noticed a raft of articles popping up telling me that I’m completely wrong.
Klout only matters if you say it does | Econsultancy
Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. Lately, I’ve been looking at Klout , the popular new tool that bills itself as “The Standard” for influence measurement. The more I look at it, the less I like it.
What I Don't Like About Klout | paulgillin.com
Online influence - Monitoring - Tools - Klout - Sources