Online evangelism

< Online engagement - Techniques < Online engagement < SMO - Strategy - Techniques - Drivers < SMO - Strategy - Techniques < SMO - Strategy < Inbound marketing - Social Media Optimization < SMO - Inbound marketing - Strategy < Inbound marketing < Corporate - Marketing - Theories - Examples < Corporate - Marketing - Theories < Corporate - Marketing < Corporate <
TwitterFacebook
Get flash to fully experience Pearltrees
Online evangelism - Techniques

Online evangelism - Performance

http://www.marketingvox.com/marketing-data-roundup-social-media-creates-brand-advocates-nice-brands-dont-finish-last-048852/ Social Media Creates Brand Advocates Retailers can use social media to turn consumers who have had a negative experience with their brand into brand advocates, according to [ pdf ] a new report from RightNow and Harris Interactive. The report finds that 68% of US consumers who posted a complaint or negative review of a holiday shopping experience during the 2010 holiday season were contacted by the retailer. Of that 68% who were contacted following a negative social media posting, 34% deleted their original negative review. Another 33% turned around and posted a positive review, while 18% became a loyal customer and bought more.

Marketing Data RoundUp: Social media creates brand advocates | Nice brands don't finish last - MarketingVOX

http://socialmediatoday.com/mattrhodes/273827/people-do-not-want-create-content-your-brand

People do not want to create content for your brand | Social Media Today

“Why would customers want to create content for our brand?” is a question we commonly come across at FreshNetworks . The truthful answer is often “They don’t”.