Online engagement - Introduction
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The headline calls attention to everything that’s wrong with how businesses measure engagement in social media today. Businesses that invest any level of marketing resources in networks such as Facebook, Twitter, Google+ and the like (get it?) are being groomed to focus on soft metrics instead of the relevant activity that signals the strength and worth of a community.
Engagement ain’t nothing but a number – why 1% isn’t good enough - Brian Solis
7 Levels of Social Media Engagement | Social Media Today
There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Is your organisation doing the minimum they can do, or are they quite advanced? I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. It’s probably worth noting that every baby steps stage in social media engagement is valid – from little acorns big ol’ oak trees grow
[Infographie] Les 7 étapes de l’Engagement Digital | NiceToFeedYou
Le schéma suivant, que j’ai réalisé avec notre DA (Fabien Degezelle) dans le cadre d’une présentation, vous propose les différents degrés d’implication de l’utilisateur constatés sur les nouveaux médias… et donc résultants d’une stratégie d’Engagement.The word engagement is thrown around a lot in social media as a way of describing what people should do. In a recent post, I discussed how Pepsico handled a PR crisis by being as proactive as possible in contacting people who were upset by an ad they put out.
What Engagement in Social Media Really Means
The Rules of Social Media Engagement - Blueprint New Media
A study published in 2010 surfaced a startling statistic, “75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job.” The report, “ Employer Perspectives on Social Networking ,” compiled data from 34,000 businesses in 35 countries. Does your organization have a formal policy regarding employee use of social media?
Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them.
The 6 Pillars of Social Commerce: Understanding the psychology of engagement - Brian Solis
Revisiting The Meaning Of "Engagement" | Forrester Blogs
In 2007, Forrester called "Engagement" marketing's new key metric. We defined it as " the level of involvement, interaction, intimacy, and influence an individual has with a brand over time." Since then the term has taken on a life of its own (a Google search for "marketing engagement" returns more than 47 million entries) and has come dangerously close to becoming an industry platitude bandied about with little to no meaning.