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Do You Have these 4 Unrealistic Expectations of Blogging?

http://www.problogger.net/archives/2011/04/06/do-you-have-these-4-unrealistic-expectations-of-blogging/ Earlier in the year I surveyed a small segment of ProBlogger readers on their blogging experiences as a way of keeping in touch with the needs of readers. I asked a variety of questions, but the answers to one particular question stood out to me like a sore thumb, because I saw the same themes emerging again and again.
http://www.web-strategist.com/blog/2008/12/09/consumers-say-your-corporate-blog-is-not-trusted/ Click the above image to advance to Josh’s full post

Consumers Say Your Corporate Blog is Not Trusted

How Boring Is Your Blog?

http://www.problogger.net/archives/2010/12/17/how-boring-is-your-blog/ This guest post is by Julien Smith of inoveryourhead.net
http://socialmediatoday.com/chrisstreet/268154/truth-nobody-cares-about-your-blog

The Truth Is, Nobody Cares About Your Blog.

This may seem like obvious stuff, but there are a surprising number of flog blogs out there, and when you consider that 70% of all newly-launched blogs fail/quit/end within their first 12 months, you’ll see the importance of a giving ethos to ensure that your audience cares about your blog.