Mobile industry
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Mobile industry - World
Preparing for a mobile-first world — Tech News and Analysis
When smartphones are in the hands of a billion customers, that’s not just a trend. That’s a moment that requires a huge rethink in how companies do business and build products. That’s the upshot of a new study by Forrester Research, which looks at the trends in mobile and their implications as CIOs and businesses adapt to this new form of personal engagement with users via mobile devices. Forrester forecast that one out of every three dollars spent in the tech economy will be mobile by 2016. Mobile is a not just another device, but involves a new way of thinking that takes into account the power and immediacy of smartphones and tablets. Forrester nicely distills a lot of the trends and what it means for companies going forward.
Momentum in the mobile device market has swung in favor of smartphones, led by the allure of Apple’s iPhone and the legion of now-viable competitors it has spawned. Most mobile owners in the US still have only a feature phone, but eMarketer predicts smartphone ownership will rise from 31% of the mobile population this year to 43% by 2015. Nearly 110 million Americans will have a smartphone by the end of that year. “Smartphone owners already command the majority of marketers’ attention,” said Noah Elkin, eMarketer principal analyst and author of the new report “ Smart and Getting Smarter: Key Mobile Device Trends for Marketers .”
The Future of Smart Mobile Devices - eMarketer
I’ve mentioned before that by 2020, the #1 way we will access the web is through our smartphones. That’s only 9 years away. Is your business getting ready for the mobile revolution? Check out this video on the smartphone consumer and the mobile movement. Notice how their behaviors are already radically changing and we’re in the infancy of this trend.
Is your business ready to take advantage of mobile?
Imagine a world where Windows Phone is more popular than Apple’s iPhone. That may just sound like Steve Ballmer’s fantasy, but a recent Gartner report claims that it may very well happen by 2015, thanks to a boost from Nokia as Microsoft’s mobile partner. The prediction is far from crazy: I’ve argued in the past that Microsoft will doggedly fight to reclaim its mobile relevance , and it could very well achieve that with Nokia being the premiere Windows Phone 7 device maker . The firm assumes that Nokia will begin banking heavily on Windows Phone next year, which will help notch it up to the third most popular smartphone platform in the world by the end of 2013. Come 2014, Windows Phone and the iPhone will be going head-to-head, and Microsoft will come out on top in 2015 with 19.5 percent market share compared to Apple’s 17.2 percent, Gartner predicts.
Gartner: Windows Phone to beat iPhone by 2015 (thanks to Nokia) | VentureBeat
Advertisement Mobile phone OS is one area which has tremendously grown in the past decade. iPhone, Android and Windows Phone were some of the major OS we have seen in last decade and all of these evolved since their first release. Here is an nice infographic on the evolution of mobile phone operating systems. It dates back from 1996 when Palm OS was released to 2010 when Windows Phone 7 was released.
Evolution of Mobile Phone OS [Infographic]
Mobile industry - Statistics
The Tablet Takeover (Infographic)
Market data suggests that the Apple iPad has led to a new ultra-mobile device marketing that is poised to make inroads against laptop, netbook and even desktop computer sales. As computer manufacturers launch new tablet devices to compete with the iPad, the market is expected to experience accelerating growth over the next several years as it slowly grows to accept tablet devices other than the iPad. According to available data, more than one-tenth of shoppers online are planning to purchase a tablet within the next half-year, suggesting that as many as 28 million of the devices could be sold in the coming five months, numbers suggest that demand could outpace supply. Tablets will dramatically effect the dynamics of the computer market beyond the types of computing devices sold.© Scanrail / Fotolia Dans la foulée de l'iPad, de nombreux acteurs se lancent sur le marché des tablettes. Avec quelles conséquences sur les services en lignes et la publicité ? Pour quels usages ?
Où va le marché des tablettes tactiles ? - Journal du Net e-Business
L'iPad a la conquête des entreprises
Apple n'a écoulé que 4,2 millions d'iPad contre les 5 millions prévus au troisième trimestre 2010. La raison est le manque de capacité de production affirme Steve Jobs. Si la demande désormais revue à la hausse, notamment due aux entreprises, se concrétise, Apple devrait vendre de 20 à 30 millions de tablettes en 2011. (Source EuroTMT ) Apple suscite toujours des réactions extrêmes. Pour avoir annoncé, lundi 18 octobre, un niveau de ventes de ses iPad inférieur aux prévisions des analystes, le cours a été durement sanctionné par les investisseurs, perdant après bourse quelque 7 %. Ce sont 4,19 millions d'unités qui ont été vendues durant le troisième trimestre 2010, contre 5 millions d'unités attendues.
Les usages de l’'internet mobile, nouvelle enquête ethnographique avec 7 enseignements comme résultats
« Le smartphone, un « investissement identitaire renouvelé »" , c’est le titre d’un article daté du 1er septembre 2010, pour LeMonde.fr sous la plume de la journaliste Cécile Ducourtieux qui fait état des résultats d’un travail de recherche sous la forme d’une enquête ethnographique conduit pour l’opérateur Virgin Mobile : « Les usages de l’Internet mobile » conduite par Laurence Allard (Maîtresse de conférences en Sciences de la Communication – Université Lille 3 – UFR Arts et Culture), Olivier Aïm (Maître de conférences en Sciences de l’Information et de la Communication, Université de Paris IV –CELSA) et Joëlle Menrath (société Discours & Pratique) et qui a fait l’objet d’une conférence fin août à Paris. Il nous est communiqué les résultats de cette enquête sous la forme d’un document en pdf de 21 pages librement téléchargeable à cette adresse .
From laptops and tablets to smart phones, the Web is going increasingly mobile. While not everyone can afford one of these devices, the Web is even creeping onto other, low-cost devices like feature phones and these are becoming increasingly Web-enabled. According to research firm ABI Research , this is a trend that will only continue, with more than 60% of handsets having mobile Web browsers by 2015. According to the report , a 60% penetration rate of handsets with mobile Web browsers will double today's rate and bring the total number of Web-enabled phones to 3.8 billion.
Report: More Than 60% of Phones Web Capable by 2015
U.S. teenagers have quadrupled their mobile data usage, according to a new report from Nielsen , a sign that the traditional power texters are now ready to become serious mobile Internet users. Teens used an average of 62 megabytes of data each in the second quarter of this year, compared to just 14 megabytes during the same quarter last year. The increase was fueled by teens diving into applications like Facebook and Pandora, along with increasing their use of mobile Internet browsing and picture messaging. While 62 megabytes per quarter is pretty modest — AT&T’s light data package is $15 for 200MB a month — the jump in usage suggests that teens, like the young adults just above them, are now moving along the path to serious data usage.
Teen Are Poised to be the Next Power Data Users: Tech News «
Simply an option…Mobile is NOT
People are developing a strong reliance on an immediate-aware-existence. Consider the demand for real-time connections, they became indispensable for travelers stranded by ash clouds during the first eruptions of the Eyjafjallajökull volcano in Iceland. Mobile devices were considered the tool for survival. As illustrated in our Global Trend Report, people are leading location-smart lives and intuitive communication will be required to create sustainable mobile connections.Une étude conduite par l'institut TNS Sofres auprès d'internautes de 46 pays du monde montre que utilisation des réseaux sociaux sur mobiles tend à se développer. Elle indique aussi que les utilisateurs du Net passent désormais plus de temps sur les médias sociaux et les réseaux professionnels que sur leurs e-mails. TNS Sofres vient de publier les résultats d'une étude qui décrypte les attitudes et motivations des internautes au niveau mondial. L'enquête, baptisée« Digital Life », analyse les comportements des utilisateurs du Net dans 46 pays, dont la Tanzanie, l' Argentine, les Etats-Unis, la Chine, la Suède et la France.
Les utilisateurs de mobiles férus de résaux sociaux
How the World Is Using Cellphones
Wilson Electronics, Inc. sent us this interesting (rather large) infographic outlining the demographics of cellphone use ( click for full version). The infographic illustrates, among other things, the number of cellphones per capita in various countries, the rate of cellphone adoption in the U.S. during the past decade and the acceptability of certain behaviors regarding cellphone use. According to the infographic’s sources, there are nearly two cellphones for every one person living in the United Arab Emirates (1.95 to be exact) and Estonia (1.94).Smartphone-toting consumers are increasingly using the devices to scout out better deals when shopping in-store, a new survey reveals. Thirty percent of consumers with smartphones said while at a store looking for a product, they scout out better deals on their device. The phone-based survey, by GfK Roper on behalf of SapientNitro , was conducted December 3-4 among a sample of 1,004 adults. Not all respondents had smartphones.
How Consumers Are Using Smartphones in Stores [STUDY]
Google Android mobile platform
Web mobile industry - Trends