IOT - Platform - Facebook
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Meet your friendly Facebook RFID tag. Here at Facebook’s F8 developer’s conference , each attendee has a small plastic token attached to their badge. Inside the token is an RFID chip.
Facebook Tags Everyone at F8 with RFID Chips | Webmonkey | Wired.com (Build 20100722155716)
Developers attending today's Facebook conference, f8, are being issued with RFID badges integrated with their Facebook profiles for clocking into site locations. The details come from the All Facebook, which reports that Facebook is being atypically opaque about the data gathered from the radio frequency identification tags. But given the experimental nature of the service that's unsurprising - the point of the conference is to inspire people to create applications, not define their limits.
Facebook flirts with RFID • The Register
De plus en plus de marques ont une page Facebook. Elles ont compris qu’elles avaient tout intérêt à écouter, fédérer, bichonner leurs consommateurs. Mais comment promouvoir cet espace d’échange, de promotion, de partage ?
Facebook arrive dans les rayons de votre supermarché | Webmarketing & co'm
By Sarah Clark • nfcworld.com • 1 October 2010, 13:25 Singapore-based loyalty specialist Taggo has launched a new service that uses a wide range of existing contactless devices to identify consumers who are fans of a particular retailer or brand when they make a purchase — and provide them with rewards. Using Taggo's platform, brands can launch promotions on their Facebook pages which can then be executed immediately at a physical venue.
Taggo lets brands reward Facebook fans at the point-of-sale • NFC World
Facebook distributes Bling Nation payment tags to staff amid rumours of a major Silicon Valley NFC plan • NFC World
By Sarah Clark | nfcworld.com | September 27th, 2010 The Bling Nation NFC sticker trial in Silicon Valley has expanded from its beginnings at PayPal's headquarters to include the Stanford University campus, Palo Alto city services and Facebook's offices — as rumours of a major NFC play by some of Silicon Valley's leading companies begin to emerge.
Heinz Is Desperate To Be Your Facebook Friend - The Consumerist
Michael snapped this picture of a bottle of Heinz ketchup that just comes right out and asks you to become its friend. He writes, "Is Heinz that desperate now that they need to slap a HUGE 'find us on facebook' thing right on their iconic package label? This facebook thing is getting out of hand!" Sort of like URLs in 1997. Using the entire front label as a plea for Facebook friendship is a new and slightly frightening tactic, though.Meet the First Plant That Requires Facebook Fans to Survive
Most plants require sunlight, water and carbon dioxide to survive. We’ve found one that requires Facebook fans and wall posts. Meet Eater is a “real garden that feeds on social interaction.” It is an experiment in human interaction and design, focused on rebuilding the connection between human being and plants.
Cette initiative est juste folle. Elle est aussi visionnaire, et a du apporter pas mal de « cool effect » aux gens qui ont pu vivre l’expérience. Chaque été, en Israël, Coca organise un « summer camp » pour teenagers. Hormones et tobogans brandés en rouge et blanc sont présents. Cette année, chaque participant se voyait muni d’un bracelet équipé d’une puce RFID, qui contenait ses identifiants Facebook, permettant ainsi aux nombreux jeunes de performer des interactions issues de Facebook, mais dans la vraie vie. Par exemple : « like » sur la piscine, ou auto-tag sur une photo prise par le photographe.
Coca-Cola + Facebook + RFID = Real life Facebook interaction | Blog de nuit : créativité et publicité, marketing, médias sociaux
Coke Facebook RFID Integration
RFIDa: RFID Technology is an internet destination dedicated to documenting the application of radio frequency identification technologies.