Internet industry - Stats - Search - Social
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The Deal: How social is changing search
For those who haven't been paying attention, the iPad is spawning a flurry of new industries--most notably, the iMag.
That's a controversial post headline and I don't mean that social will always beat search, but there's a rising chorus out there about "content farms" and search optimized content creation that is worth touching on. Arrington started it when he posted about " the end of hand crafted content ". Richard MacManus penned a similar post the same day called " Content Farms: Why Media, Blogs, and Google should be worried ". And over the weekend, Paul Kedrosky addressed the issue of search spam in his quest to find the perfect dishwasher .
A VC: Why Social Beats Search
Ever since Facebook introduced its Open Graph initiative, social search has become a focus of marketers and brands. Is it, the debate has asked, the next generation or iteration of search? And if so, who will be the go-to or main provider of it?
Can Facebook Best Google With Social Search? - MarketingVOX
When search meets social | Econsultancy
Social media used to be a ‘nice’ add-on to a digital marketing strategy; a way of showing consumers you’re a brand with its finger on the pulse. But 2011 marks the year when social media has shifted from being nice to essential. In May 2010, the overall visits to social networking sites took over the overall number of visits to Search Engines, clearly highlighting the reason why brands should be actively integrating this channel into their overall marketing strategy.