Geolocation - Industry
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70% of Americans Have No Idea What Geolocation Apps Are
A new report from Forrester says that geosocial apps a.k.a. location-based social networks can "help increase in-store visits, your brand's visibility and consumer word of mouth by connecting people with their locations and their friends." Yet consumer adoption of location-based apps is very slow.
Early last year, "checking in" was the cool new craze. No visit to your favorite tech news site could be had without getting buried in an avalanche of articles about Foursquare, Gowalla, Loopt, BriteKite or a myriad other startups. The big guys quickly followed suit: Yelp introduced "Check-Ins" while Facebook launched "Places" and most recently, Google Latitude updated to incorporate check-ins and check-outs.
2011: The Year the Check-in Died
The future of check-ins? It’s complicated — Tech News and Analysis
Geo-location check-in services such as Foursquare have been hugely popular in tech and new media circles in recent years.La géolocalisation toujours plus populaire aux Etats-Unis | L'Atelier: Disruptive innovation
Les applications qui recourent à la localisation sont très appréciées, et notamment par les utilisateurs de smartphones.
25% of American Adults Use Location-Based Services [Infographic]
Location-based social networks were one of the top five trends of 2010. Nowadays, location is baked into pretty much everything that developers do.Location-based services are becoming more commonplace tools for mobile users, but check-in services appear to be facing a tough road to adoption, according to new figures from the Pew Internet & American Life Project .
Check-in services still struggling to win over consumers — Tech News and Analysis
Checking out of LBS - Being Peter Kim
Last December, as part of 2011 Social Business predictions , I had this to say about location based services (LBS):
Dennis Crowley , co-founder of Foursquare , and Alexa Andrzejewski , founder of Foodspotting , are the hottest people in location-based services.
The king and queen of location-based services
More Money Flows into Location Apps
This year has seen the launch of more location-aware applications than we could have imagined.Are location-based mobile applications like Foursquare , Loopt and Gowalla just hype ?
Are Location-Based Services All Hype?
2010 is the year of social location-based services: Foursquare, Gowalla, Google Latitude, Loopt, Brightkite and MyTown. In the last months we have seen a rapid growth of social location-based services in particular Foursquare.
The State of Social Location-Based Services –
As Facebook enters into the location market with Facebook Places , the world’s largest social network will help to make the edgy concept of checkins and location-sharing a mainstream practice. Facebook is just one company attempting to add location for context; there are countless others going above and beyond checkins to push the space forward. There’s also a noticeable uptick in consumer interest around applications and services that feature location for sharing or utility.
5 Important New Trends in Location
Il mio lavoro di consulente serve ad aiutare i miei clienti a sviluppare il loro business individuando e realizzando strategie di promozione e visibilità utili a valorizzarne le specificità. Passione, entusiasmo, capacità di sintesi e velocità di pensiero sono le mie doti maggiori.
Geo and location-based services
But while a home on the beach will always be an easy sell, it may be more difficult to persuade people to start using location-based Web services. Big companies and start-ups alike — including , Foursquare, Gowalla, Shopkick and most recently — offer services that let people report their physical location online, so they can connect with friends or receive coupons.
Location Sites Experiment to Attract Mainstream Users - NYTimes.com (Build 20100722155716)
La géolocalisation n’intéresserait pas les internautes
Technologie - Seul 1% des internautes américains utilisaient régulièrement un service de localisation en juillet. L’intégration de la géographie dans les grands réseaux sociaux pourrait bien changer la donne.Geolocation industry - Future