Gamification - Opportunity
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[With all the discussion lately about "gamification," I thought I'd go back to a post from almost three years ago where I explored this issue in social media.]
Don't hate the player, or the game (mechanics) - Being Peter Kim
Ideas July 19, 2010 From my previous posts, you know my enthusiasm for using social games to motivate activity and even teach new skills.
Rewards, Doing Chores and Social Games
4 Reasons Every Online Brand Should Explore Gamification Strategies
Elizabeth Shaw is an emerging media analyst at Forrester Research , serving interactive marketing professionals. Follow her on twitter @shaw_smith2 . Adding a few visual game elements to a brand’s site in order to “gamify” a marketing strategy and increase engagement just isn’t enough. To be done right, gamification must take a behavior-focused approach. For instance, by offering rewards for user actions, consumers are more likely to engage with a brand — that is, visit the site more often, register, linger and invite friends.A recent study found that 26 percent of mobile apps downloaded last year were used only once , a warning to developers that app downloads don’t equal long term engagement. But what if a developer or publisher could incentivize extended engagement through a virtual reward system? That’s what Tapjoy, an app distribution and monetization company, hopes to find out. The company is launching a new pay-per-action service that allows Android and iOS app makers to offer virtual currency or goods to users who complete actions within an app. A developer or brand could offer a reward for completing a tutorial or getting to the second level of a game or uploading a photo. Essentially you’re getting paid in scrip to play the game.
Can Virtual Rewards Keep Mobile App Users Engaged?: Tech News and Analysis «
Need Game Mechanics?
I'm a fairly competitive person. I like to win. And thanks to many hours spent in front of the screen, I find myself pretty motivated when I see an opportunity to "level up." But that being said, I still question the rush lately to add "game mechanics" to every new product and experience.