Foursquare - Future
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Internet trend for 2011 – Badge Fatigue?
As October hits its stride, my thoughts are already turning to what next year holds for the Internet. One thing that looks like it might become an issue is “Badge Fatigue”. What do I mean by that? Badges and other gaming elements seem to be everywhere at the moment.Foursquare is growing quickly , gaining momentum from mainstream deals , and now they have the money in the bank to keep it up. But the big question remains: can they keep it up in the face of major competition? Twitter already has location features, Yelp recently added check-ins, and soon Facebook will as well .
Foursquare’s Next Game: Choose Your Own Adventure? (Build 20100722155716)
Why Location Apps of the Future Will Do Much More Than Checkins
Sparkle is new location platform launching today from Location Labs that enables developers to more easily build sophisticated location-based iPhone and Android applications by tapping into Sparkle’s geolocation technology. Sparkle’s platform for application developers allows for the location and identification of any handset, provides geofencing and messaging technology, offers support to control voice, data and SMS services for handsets, and can even detect mobile phone motion and velocity — a feature that could be used to auto-disable texting while driving, for instance. The Sparkle platform will allow applications with geofencing technology, such as Neer , to become more readily available for iPhone and Android owners, and more practical in function.Evolving Foursquare’s Game Mechanics
I love Foursquare and continue to have very high hopes for the location-based check-in space. I think one of the key things to look forward to is when these services (Foursquare, Gowalla, SCVNGR and of course, Facebook Places) are integrated with business POS (point of sale) systems. The idea being that businesses would know we were checked-in, in real-time, and be ABLE TO DO SOMETHING ABOUT IT, based on our past buying history is one of the most significant things we can all look forward to. That’s when marketing and conversions become relevant and pointed in the LBS space. Sure, there are mayors and superusers etc, but basically Foursquare is a game that treats every user as if were just that single little Mario running around our respective cities and towns checking-in everywhere. But the issue is that almost everyone I know uses Foursquare differently, and I think it is time that the LBS market start to expand their gaming levels.
I was in New York this week, and as part of my visit, I decided to check-in (pun intended) with Foursquare co-founder Dennis Crowley. He showed off the company’s massive new office that is under construction inside the Village Voice building on Cooper Square in Manhattan. What’s gotten him most excited: small conference rooms where he can have private phone calls versus standing in the corridor trying to talk to partners.
Foursquare's Crowley on Facebook, Check-in Fatigue & the Copy Cats: Tech News «
Foursquare’s Future Slowly Takes Shape
A few weeks back, when I met Foursquare CEO and co-founder Dennis Crowley for a coffee in New York, our conversation turned to the future of Foursquare. While Dennis remained coy about the specifics, he was clear: Foursquare wants more folks to use its application-programming interface (API), and thus build an ecosystem around Foursquare’s data. The more apps are built on its API, the easier it is for Foursquare to grow faster, which in turn would allow the company to start monetizing its efforts to bridge physical and digital worlds. Foursquare (and others like it) can essentially bring a cost-per-action business model to the real world, perhaps either supplanting or complementing traditional forms of advertising. Over the weekend, I read about a Swarm Party hosted by a UK-based tea salon, Metrodeco. Swarm is a badge that is unlocked if more than 50 people show up at a location.
Foursquare CEO and co-founder Dennis Crowley spoke on how the location-based service plans to dominate “ what happens after the checkin ” at Wednesday’s ad:tech conference. Crowley delivered his remarks on the same day Facebook made several major announcements about its Places product . While Crowley still sees the checkin as a necessary component of Foursquare’s service, he believes the real value of location-based services begins after that entry point.
Foursquare: A Glimpse at the Future
Foursquare: Rapid Growth, International Efforts and Did Dennis Crowley Shed a Tear?
After getting stuck in Paris’ snowstorm (see Dennis’ photo on the right), Dennis Crowley makes it to LeWeb for his Q&A with its charismatic founder Loic Le Meur. “Have you unlocked your Foursquare LeWeb badge?” Le Meur asks the audience. Nearly everyone in the audience at LeWeb raised their hand, a room of Foursquare users, including Google’s Marissa Mayer. Last week, Foursquare reached 5 million users.Foursquare’s Dennis Crowley: Location Will Connect Us
With a shade over five million members, Foursquare is tiny compared to say, emerging location giants Google or Facebook. But when it comes to location-based services, Dennis Crowley , co-founder of the New York-based start-up, is viewed as one of the few people who can look into the future and see the redefinition of Internet and web services based on the location-beacon inside our mobile devices. Crowley has been experimenting with local and location for nearly a decade, first at now-forgotten city guides maker Vindigo, then at Dodgeball, a hot social-networking-meets-location startup that he sold to Google. I’ve been following Foursquare since its launch . Recently, I caught up with Dennis to talk about the importance of context to the future of location-based services, augmented reality and Foursquare itself.
Mashable CEO and founder Pete Cashmore interviewed Foursquare co-founder Dennis Crowley about the future of the company. Part of the vision Crowley outlined during the Q&A at South By Southwest Interactive included an announcement that the company is broadening its API and starting its Venue Project to “harmonize” place databases for other developers to use. “We’re really doubling down on our venue API,” said Crowley, “so that all the stuff that we’re creating for the product can be used by other people in the outside world.” Crowley also emphasized the importance of using Foursquare to engage with the real world, pointing to the benefits of earning badges as a way to encourage people to go to the gym or visit a museum.
Dennis Crowley on the Future of Foursquare
Last month we explored my on-stage interview with Foursquare GM Evan Cohen about the company's social and local discovery features. Since then, I was able to catch up with co-founder Dennis Crowley who maintains there is still a great deal of evolution in store. Much of this has to do with the battle cry -- now pervasive in the geo-local space, but started by Crowley -- that we need to move "beyond the check-in." This translates to building things on top of check-ins that utilize the technology at hand (literally). Though many companies have taken this to heart with new directions like checking in to TV shows (including Foursquare's Super Bowl check-ins ), Crowley's attention isn't deviating from what he calls "the relationship between people and places." Within those parameters, there's lots of room to grow, he said.
Checking Into the Future with Foursquare's Dennis Crowley - Search Engine Watch (SEW)
Today, at the Where 2.0 Conference in Santa Clara, man-about-town Robert Scoble spoke with Foursquare Co-founder Dennis Crowley about future plans for the hot location-based service. According to Crowley, the future of Foursquare is going to focus squarely on what its users are going to do, not what they are doing. See what I did there?
From Check-Ins To Recommendations: A Glimpse Into The Future of Foursquare
Dennis Crowley with Robert Scoble at the Where 2.0 conference Foursquare has grown to almost 10 million users by connecting them to where they are now, in the present. But the company sees a much brighter future in focusing on the future movements of its users, said Dennis Crowley, who spoke at the Where 2.0 conference Wednesday. “We have to look at the future tense; that’s a big opportunity,” Crowley told the crowd. “How do you tell people where they should be going?” He said the future is what holds value for users.