Facebook - Revenues
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How TheFacebook Used To Woo Advertisers Back In The Early Days
I’m not sure exactly how easy (or difficult) it is to come by stuff like this, but I for one thought it was pretty cool. Eli Feldblum and Mayer Reich , co-founders of RankAbove , emailed me a number of documents this morning that Facebook used to send potential advertisers back when they were just getting started (and when the fledgling company was still called TheFacebook).
How the New Profile Redesign Will Affect Facebook Monetization
The user profile redesign released yesterday alters how Pages are discovered, and will provide more user information for advertisers to target. User Likes have been moved off of the primary tab, but reinforced with images, and users are prompted explicitly and socially to enter more biographical information. Better ad targeting will increase revenues for Facebook, while its unclear how Page discoverability changes will affect spend on ads for Pages.
It is customary to divide online advertising into two categories: direct response and brand advertising.
Facebook is about to try to dominate display ads the way Google
Alexander Osterwalder
Reverse Engineering Facebook’s Business Model with Ballpark Figures « Business Model Alchemist
Facebook Adopts Revenue Streams Of Top Internet Companies | Branding, Social Media, Digital Marketing | Sparxoo
Facebook is launching a full-on assault at the nearly every major internet company, including Google, Amazon, Groupon, iTunes and Craigslist. The social network is leveraging its data on over 500 million users to create display ads like Google and Yahoo!, e-commerce like Amazon, FourSquare-esque local deals, apps like Apple and listings like Craigslist. Although Facebook’s ad revenue reached a mere $1.86 billion in 2010, according to eMarkerter, we imagine the social network’s numerous alternative revenue streams to rake in much more cash and live-up to its $50 billion valuation.
Facebook revenues reached $500 million in 2009, up from $300 million in 2008, according to Fortune editor David Kirkpatrick, who cites "well-informed sources" in his upcoming book, The Facebook Effect.
How Does Facebook Make Money?
Facebook To Grow Its Virtual Economy
Facebook has announced that it will expand its Facebook Credits system across the site. Facebook says that this step will help to expand its microtransaction features into more apps. In a blog post, Facebook Product Marketer Deborah Liu said that, “This new option is live in a few applications to a small percentage of users, and will roll out more broadly over the coming weeks.”Facebook '09 revenue neared $800 million
SAN FRANCISCO (Reuters) - Facebook's financial performance is stronger than previously believed, as the Internet social network's explosive growth in users and advertisers boosted 2009 revenue to as much as $800 million, according to two sources familiar with the situation. The company also earned a solid net profit, in the tens of millions of dollars last year, one of the sources said. That growth in profit and revenue underscores how Facebook is increasingly making money off its 6-year-old service, which ranks as the world's largest Web social network with nearly half a billion users.
Mark Zuckerberg said estimates pegging the social network’s annual revenue at between $1 and 1.1 billion were “not so far off,” in an interview well-worth reading from InsideFacebook today . The 26-year-old founder stressed that he’s focused on growing the business over earning profit and that Facebook is still in the early days of making the web social: “At this point in the company’s evolution, I don’t see a huge need for the company to be throwing off a huge amount of profit. What’s the point? If we believe that we can build a lot more value for users, developers, and advertisers by taking any excess money we can make and investing it back in, then we’re just going to grow those communities and markets faster, and we’re going to end up with greater potential in the long run.”
Zuckerberg: What’s the point of a “huge amount of profit”?
Facebook Revenue May Be Approaching $1B (Build 20100722155716)
Facebook pulled in close to $800 million in revenue last year, according to a report from Reuters , which quoted two people “familiar with the situation.” Earlier estimates from a variety of sources have been in the $500-$700 million range, and Facebook reportedly had revenue of about $300 million in 2008. That kind of growth rate — which has likely continued through the first half of 2010, with Facebook adding more advertisers and partners such as Zynga also growing rapidly — would put the social network’s revenues well over the $1 billion mark for this year. Such a milestone is almost certain to place added pressure on CEO Mark Zuckerberg to take the company public, something he has said in the past he is not eager to do.Everyone has eyes on a large market that attracts people in large numbers and more importantly keeps them engaged or glued to.
Facebook Continues Its Win Win Road Run As Advertisers Boost Ad Spending | Startup Meme - Unofficial Facebook Guide (Build 20100722155716)
How Facebook plans to get to its first billion users
Facebook CEO Mark Zuckerberg said last month that it was almost guaranteed that Facebook would eventually hit 1 billion users . But with developed countries largely tapped and the social network’s growth slowing in both raw and percentage terms this spring, the company is eyeing emerging markets as a new source of users. When you get to around 500 million users, much of the low-hanging fruit has already been picked.Monday Note has a post up today with some good information about Facebook. I put the first piece of news in the title, which is that they predict Facebook’s revenues will be $1.5bn this year – that is $3 per registered user, a metric that compares well with the handful of comparative data points I can think of from other social networks I know. Secondly, this table of the most popular fan pages is interesting, both for the absolute numbers of fans some of these brands have accumulated and for the big difference between first and fifteenth places. By now some of you are probably listening to a voice inside your head which is asking “surely the level of interaction is more important than the gross numbers of fans?”
Facebook : $1.5bn this year
Facebook brought in some more users late this past summer, at least according to some third-party web measurement firms. ComScore showed the company posting a gain of slightly more than 20 million new unique visitors worldwide between August and September to reach 620 million. The only other company that reports world stats is Google, and it showed flat traffic at 540 million over the same period. In the United States, there’s a similar diversity of data points — and in fact we’ve seen similar fits-and-starts growth patterns for the company in past months .
Web Measurement Firms: Facebook Had Mixed Growth in August, September 2010
Forget the $1 billion figure thrown around earlier this year; sources close to Facebook financials say the social network is close to reporting revenues of $2 billion for 2010.