Facebook - M - Fan page - Monitoring
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1. They are not a measure of impressions. Measuring impressions has been described as an old-fashion metric, but counting fans isn’t even that.
5 reasons you should NOT measure Facebook fans | Articles
Use OpenGraphy Pro to follow and boost the social interactions of all your domain pages in a unique interface. OpenGraphy is the most advanced tool on the market to optimize your website for FB. Inspired from SEO and designed for Social media by Developer Consultants.
Facebook Social Marketing Application based on open graph Optimization. Tool to community-manage multiple facebook pages
8 critères de succès pour le marketing d'une Page Facebook | Le Blog Kinoa (Build 20100722155716)
Posté par Stéphane Truphème le 23 août 2010 Voici un rapport intéressant en provenance de Altimeter Group qui durant leurs recherches ont pu établir les 8 principaux critères de succès pour le marketing des pages Facebook . 1- Répondez aux attentes de communauté Les marques doivent être très précises sur les objectifs de leur présence sur Facebook. Elles ne doivent en aucun cas tromper les Internautes en faisant naître des attentes pour lesquelles elles ne pourraient pas apporter de réponse.Google Analytics for Facebook Fan Pages - PHP, Web and IT stuff
The workaround we use in our code is to include Google Analytics as an image instead of setting the standard Javascript. This method tracks every visitor to the custom facebook pages on Google Analytics. It required a combination of server side cookie management and an additional tag to the bottom of the facebook fan page.
Report Snapshot (full report embedded below) Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks. Within this immature landscape, a few brands were on the right track to successfully harnessing Facebook page marketing. Brands like Pampers, Macy’s, Kohl’s, and AXE increased engagement and activated word of mouth through advocacy and peer-to-peer interactions, or solicited business call to actions that result in transactions.