Facebook - II - Mobile strategy
Get flash to fully experience Pearltrees
Facebook for iPhone Now Pulls the News Feed From m.facebook.com
Earlier this month, Facebook released an update for the Facebook for iPhone mobile app that included an “Improved news feed”, but no one seemed to understand what had actually changed. We’ve determined that the native app now pulls the news feed directly from mobile site m.facebook.com. This allows Facebook’s engineers to subtly push news feed design and backend changes to the iPhone without a software update, and lets them maintain one set of code instead of two. Previously, the Facebook for iPhone app pulled the news feed directly from Facebook private native app APIs. Now the only discernible difference between the news feeds on Facebook for iPhone and m.facebook.com is that the Like and comment buttons rendered by the iPhone app when users hit the ‘+’ button to leave feedback on a story are a little slicker looking.
Facebook’s Mobile Chief: Within 1-2 Years, We’re Going To Be A Mobile Company | TechCrunch
Greg Kumparak is the Mobile Editor at Techcrunch. Greg has been writing for the TechCrunch network since May of 2008. Greg was born just outside of San Jose, and now lives in the East Bay of California. → Learn More Facebook has their sights locked on mobile. We know that. This afternoon at GigaOm’s Mobilize conference, Facebook Mobile Chief Erick Tseng touched on just how crucial mobile is to them — and more importantly, how crucial it will be.
Facebook’s future is mobile — Tech News and Analysis
While many of us still access Facebook through our web browsers, the social network is increasingly becoming a mobile powerhouse. At GigaOM Mobilize conference Tuesday, Erick Tseng, Head of Mobile Products for Facebook, said that the company may soon be more of a mobile company than one which develops for the web. Tseng noted that of the 800 million Facebook users on the social network today, approximately 350 million access the service through a mobile device. “We will soon become a company where more than half of all our users will be mobile users,” he said. In part, that’s due to Facebook increasingly seeing adoption in countries like India and China, where broadband connectivity isn’t as pervasive but almost everyone gets Internet through mobile. “We’re getting to the point now where the countries we’re going into … don’t have many computers at all,” Tseng said.The Israeli mobile startup Snaptu confirmed on its blog today that it has been acquired by Facebook. The terms of the deal weren't disclosed for Facebook's first acquisition outside the U.S., but the sum was pegged at $70 million . Snaptu builds applications for feature phones, and the startup worked with Facebook to develop its feature phone app , released at the beginning of this year. That app expanded Facebook's mobile app availability beyond just smart phone users, bringing a Facebook app to over 2500 different mobile devices.
On the Path to 1 Billion Users: Facebook's Feature Phone Strategy
Facebook Could Change Telephones Forever
There is no Facebook phone, the world's largest social network told everyone firmly last year. Instead, the company said this afternoon , there are "dozens" of phones that will include a deep software integration with Facebook features and some with Facebook branding on the hardware. (Above, the INQ Cloud Touch.) Make no mistake, Facebook is taking clear steps to use software and brand licensing to change the way we relate to our phones. Might this new level of socialization of the phone be of comparable historic impact to telephone network interoperability or the rise of the mobile phone?
En ce moment se déroule le World Mobile Congress à Barcelone. Parmi les annonces intéressantes d’hier figure celle de Gemalto qui a annoncé “ Facebook for SIM ”, permettant aux possesseurs de téléphones mobiles d’accéder au réseau social quelque soit leur terminal (donc même les non smartphone) et surtout sans que le client ait besoin d’un abonnement data (en clair d’un abonnement Edge ou 3G par exemple). Gemalto est le leader mondial du domaine de la sécurité numérique (plus de 10 000 employés monde et un CA annuel de 1.6 milliard d’€).
Gemalto annonce “Facebook for SIM”
Social networking services like Facebook, Twitter and Instant Messaging have been turned into SIM-based applications that work via SMS text messages. For users of low-end devices, sometimes called "feature phones," "messaging phones" or even "dumb phones," these new technologies will soon enable them to keep up with their smartphone-toting counterparts by expanding access to the most popular social networks in use today. Gemalto's Facebook for SIM From Gemalto, a new product called Facebook for SIM is being touted as the "world's only Facebook-certified SIM based application," which provides access to the social networking service over any GSM handset without the need for a data plan.
For Emerging Markets, Facebook & Twitter on the SIM
After device launches from INQ and HTC which have integrated Facebook into their software as well as a physical ‘Facebook’ button (currently in HTC’s ChaCha and Salsa phones), the social networking company has announced that many more devices featuring such functionality will appear this year. While the company has publicly shot down the idea of an official Facebook phone, it is keen to further integrate itself into the next generation of mobile devices sooner rather than later. According to Facebook executive Charles Wu “…you’ll also be seeing similar deep Facebook integration on dozens of other devices over the course of this year. Some manufacturers will be highlighting Facebook as a part of their phones’ on-screen interfaces, and others will use our brand as an element of the device hardware itself.”
Facebook Integration for Upcoming Mobile Devices | Social Media Today
A Facebook phone? Why would Facebook work on something completely alien to their company (hardware) and start an uphill battle against two mobile titans--iPhone and Android--when it can just do something a lot more sneaky and efficient? Like, say, make itself an essential experience on every already existing mobile platform? This has clearly been the company’s strategy from the beginning, but we are just now starting to see clear results of it. Facebook announced Tuesday that four upcoming Android devices--two from INQ and two from HTC--will offer deeper integration with the social service than we’ve seen on other mobile devices.
Facebook secretly carving itself mobile crown
HTC's "Facebook Phones" are Real, Offer One-Button Access to Social Network
As rumored, HTC did launch two "Facebook phones" at Mobile World Congress this week: the HTC Salsa and the HTC ChaCha. No, they're not the Facebook phones - that is, they're not branded or licensed by Facebook itself - but they offer such deep integration with the social networking service, you may as well call them "Facebook phones," we'd say. With the HTC Salsa and ChaCha, Facebook access is baked into HTC's Sense user interface.Facebook Will Be Baked Into Dozens Of Mobile Devices This Year
Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More Late last year we broke the news about the upcoming Facebook Phone project, which sparked a media frenzy as the social network claimed this to be wrong, only to later admit that it did exist (the explanation being that there was no ‘Facebook Phone’, but that there are many Facebook Phones). Last week we got a video demo of one of these devices: the Android-based, INQ Cloud Touch . And today HTC announced its own Facebook-branded phones.Facebook Promises Deep Integration on
Hot on the heels of two recent device launches from INQ and HTC , with both companies adding Facebook integration and (in the case of HTC’s Salsa and ChaCha) a physical Facebook button to their smartphones, Facebook promises many more devices to bring similar functionality this year. “In addition to these new phones from INQ and HTC,” writes Facebook’s Charles Wu in an official blog post , “you’ll also be seeing similar deep Facebook integration on dozens of other devices over the course of this year. Some manufacturers will be highlighting Facebook as a part of their phones’ on-screen interfaces, and others will use our brand as an element of the device hardware itself.”Facebook - Phone