Facebook - II - Features - Like button
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You can’t deny the success of Facebook ‘s Like button. Its popularity quickly skyrocketed; it took less than a month for the button to appear on more than 100,000 websites . Now it is a standard method for endorsing something on the social web.
How Facebook Will Fix Its Like Button Problem
In another study conducted by ExactTarget and CoTweet earlier this year, research revealed that the top 4 reasons for fans hitting the “Unlike” button were companies posting too frequently (44%), fans' desire to get rid of the clutter of marketing posts on their wall (43%), content becoming repetitive or boring over time (38%), and that fans only “Liked” the page to take advantage of a one-time offer (26%). With these daunting percentages, it may seem like the odds are stacked against you when it comes to retaining your Facebook fans. However, there are many things that you can do to avoid high “Unlike” rates. 1. Keep your posts interesting. The top two reasons fans unsubscribe from a page are because they've lost interest in the company or they've lost interest in the information the company is publishing.
4 Ways to Keep Facebook Fans From 'Unliking' Your Page
Add A Facebook Like Button To Your Google Search Results With Google +Like - TNW Google
When Google’s +1 feature launched to help users of the world’s most popular search engine share the results they found to be interesting or most useful, it immediately signalled the search giant’s determination to provide functions that could compete with Facebook and its complete dominance of the social networking market. By clicking Google’s experimental +1 button, Google users are able to highlight a list of websites on their Google Profile that were useful to them, helping to better rank search results and suggest sites of interest to friends that also use the Google service. Using +1 has its own set of downsides; not everyone will be able to see the sites you share and you need to enable the experimental feature before you can use it, we knew it wouldn’t be long until someone came up with a solution that would be able to share search results with your Facebook friends.
All of Facebook’s Like Buttons on Third-Party Sites Now Publish a Full News Feed Story
When users click the Like or Recommend button on a third-party website or within a Facebook app, it now publishes a full news feed story instead of just a one-line Recent Activity story. Previously, full stories with headlines, thumbnail images, and captions were only published if the website chose to implement the “Like with Comment” version of the button and users chose to add this additional context. As the Like button now encompasses the functionality of the Share button, which Facebook has removed from its documentation, Facebook may phase out the Share button entirely. The change gives more prominence to outbound links in the news feed and on a user’s wall, and so will increase referral traffic and draw more sites to add the Like button.
Avec Facebook, la notion de fan est désormais totalement galvaudée. On peut être fan de chanteurs, d’acteurs, d’hommes politiques, de marques, de livres ou de groupes à l’humour décalé. On peut même être fan d’inconnus qui perdent du poids, d’histoires incroyables, de vidéos, de photos avant/après, de blagues débiles ( cliquez ici pour voter ).
Quand les marques se font « liker »
Et si, sous les boutons « J’aime » de Facebook, se cachait une véritable « pépite » pour les Marques ?
Une vidéo et un excellent article pour bien comprendre l’intention de Facebook avec les boutons « J’aime » Depuis quelques mois, les boutons « J’aime » de Facebook envahissent le Web. Pour bien comprendre, je vous propose une vidéo et un excellent article. « Les boutons « J’aime » de Facebook font que l’intelligence n’est désormais plus dans les moteurs de recherche mais dans le réseau lui-même, une intelligence sociale. »… »En cliquant, on laisse une trace qui se répercute dans les pages de Facebook.How Your Likes Are Turning Facebook Into the 'Loyalty Card of the Internet'
Read the whole thing at AdAge →
MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat.
Facebook: We’ll Serve 1 Billion Likes On The Web In Just 24 Hours
MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More
Facebook Rolling Out A New Slimmer, Sexier Like Button
MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat.
Facebook Tweaks The Like Button: Like Things In Apps, Link To Pages, And Show Box Counts
Internet Evolution - The Future of Facebook 'Liking'
The Coca-Cola Village , an 800-person summer resort for teenagers in Israel, experimented this year with the Like Machine, a product that links offline recreation with online commerce. As kids enjoy waterslides, volleyball, and massage, they have the option of “Liking” the activity on Facebook by scanning their RFID-equipped bracelets at a nearby machine. Jealous friends of the lucky residents can eat their hearts out as they watch a three-day stream of photo updates depicting nubile young Israelis in bathing suits, smiling, laughing, and playing in a Coca-Cola-branded paradise. Talk about aspirational marketing; most people will never be able to participate in this event. In the short but crucial history of Facebook Fan/Like pages, Liking a product or a brand has generally been seen as an endorsement, not (exclusively) a boast.The new-this-year, yet somehow-already-ubiquitous Facebook Like button has been around just long enough to generate some interesting numbers relating to Facebook users and web traffic. The button, which launched in April at f8 , Facebook’s developer conference, is now present on roughly 2 million sites around the web, from sports sites to news organizations and many other kinds of publishers. A media analytics lead on Facebook’s Developer Network Insights team crunched some numbers and found that Facebook Likes don’t just generate interesting data about the “likers” (a.k.a. Facebook users who are also active on your website) themselves; this data also speaks volumes about clickthrough rates, time on-site and other engagement metrics. Stats About People On average, a Facebook user who “likes” your content has more than double the number of friends than does a typical Facebook user.
What “Like” Buttons Mean for Web Traffic
Five Months In, 2 Million Websites Using Facebook’s New Social Plugins
Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More At the Web 2.0 expo in New York today, Facebook CTO Bret Taylor announced that 2 million websites have added the “Like” button and Facebook’s other new social plug-ins, which were launched five months ago.Facebook has released new statistics on its Facebook+Media Page about users who click Like buttons on Open Graph-enabled websites, as well as the influence of the Like button and social plugins on site traffic and engagement. They show that the “likers” have more friends and click more links on Facebook to external websites than those who don’t use the Like button. Sites implementing the Like button get significantly more traffic, and their users visit more often, view more pages and videos, and spend more time on site. “The average ‘liker’ has 2.4x the amount of friends than that of a typical Facebook user” meaning they may be more active on Facebook, have denser real-world social networks, or have been members for longer. Likers click links to external websites found on the news feed, profiles of friends, Pages, and elsewhere 5.4x more than the average Facebook user.