Engagement - Techniques - Gamification
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Gamification And UX: Where Users Win Or Lose
The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Some play the same game over and over again — and occasionally, they even get out their 15-year-old Nintendo 64 to play some Zelda.
4 Tips for Keeping Your Gamified Community Motivated
Shannon Duffy is the vice president of marketing at Data.com, a Salesforce.com company.
Why Gamification Can't Be Stopped
From recycling, to personal health, to corporate culture, gamification is seeping into all aspects of everyday life. The practice of applying game mechanics to non-game contexts — for example fandom, separating trash from glass or meeting company goals — has exploded in the past few years. Since the beginning, the California-based company Bunchball has been at the emerging industry’s forefront and today works with companies including including Comcast, the Los Angeles Kings, Hasbro and Warner Bros.
Accueil > 2.0 , Collaboration , gamification , innovation , social business > Comprendre la Gamification: du business au social Pour mieux comprendre l’intérêt et les apports des “mécanismes” des jeux en ligne aux applications et, au delà, à la mise en oeuvre de stratégie de “social business” Catégories: 2.0 , Collaboration , gamification , innovation , social business Tags: applications , collaboration , community manager , engagement , gartner , jeux en ligne , ludification , réseaux sociaux , réseaux sociaux d'entreprise , social , social business , social media , stratégie
Comprendre la Gamification: du business au social « InfGov's Blog | Claude Super
Gamification 101 - Why games are becoming a key marketing tool
© C r a y o n 2 0 1 0 G a m i f i c a t i o n i s a n i n c r e a s i n g l y i m p o r t a n t m a r k e t i n g m e t h o d w h i c h s e e k s t o e f f e c t i v e l y e n g a g e c u s t o m e r s a n d i n f l u e n c e t h e i r b e h a v i o u r t h r o u g h g a m e s t r u c t u r e s a n d m e c h a n i c s .
How Fun is Your Website?
The secret to success for a website these days is really no secret at all. Websites that really bring home the bacon are the ones driven by loyal visitors who frequent the site on a regular basis.
Smart Gamification
S m a r t G a m i f i c a t i o n H o w t o B u i l d S u s t a i n a b l e S o c i a l S y s t e m s A m y J o K i m , P h .
Les m?caniques de jeux de SCVNGR r?v?l?es, votre jeu de cartes ? imprimer
Depuis quelques mois les mécanismes de jeux, les badges, les classements, les défis, envahissent à peu près tous les types de services web. Les services géolocalisés comme Foursquare, Gowalla mais également le tableau de bord financier mint ou encore le Huffington Post intègrent cet aspect ludique et cette liste est loin d’être exhaustive. Effet de mode ou tendance de fond?
Gamification for Game Designers & Developers
This is a talk I gave at Develop in Brighton on 7/13/2010 about gamification and game mechanics for game designers and developers.Gamification, the practice of adding game-like mechanics to non-game applications to improve engagement, is going through a hype cycle. And one of its leading experts, Amy Jo Kim, added to the push by outlining seven core gamification tricks today at the Web 2.0 Expo in San Francisco. Kim, a veteran game designer and founder of the game studio Shufflebrain, said she wasn’t a fan of the word “gamification.”
The seven tricks everyone can learn from game designers | VentureBeat
Craig Ferrara is a senior gaming & UI expert at Gigya , where he designs the integrations of Gigya’s technology into clients’ websites.
5 Best Practices for Applying Game Mechanics to Your Website
HOW TO: Gamify Your Marketing
Adam Kleinberg is co-founder and CEO at Traction , an interactive agency that aligns psychology with technology to create ideas that work.Gamification - Opportunity