E-branding - Techniques
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E-branding - Techniques - Examples
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Guide pratique de l'e-reputation à l'usage des entreprises
Le guide pratique de l’e-reputation à l’usage des entreprises est un ouvrage collectif coordonné par le DigitalReputation Blog auquel ont participé plus de 20 professionnels, souvent par ailleur Le guide pratique de l’e-reputation à l’usage des entreprises est un ouvrage collectif coordonné par le DigitalReputation Blog auquel ont participé plus de 20 professionnels, souvent par ailleurs blogueurs et passionnés oeuvrant dans le domaine de l’e-reputation. Ils nous livrent leur vision de ce qu’est l’e-reputation, de la mesure de son ROI et de ses outils. More...
Surveiller son e-reputation : quelle méthode et quels outils ? - Info-veille.com
Surveiller sa réputation sur le web pour une entreprise, une organisation représente un enjeu presque incontournable. En effet, le web 2.0 et les médias sociaux offrent la possibilité à l’ensemble des internautes d’exprimer leurs opinions sur les réseaux sociaux, forums, blogs, sites d’avis, commentaires, notamment sur des produits , marques , entreprises , personnes … De plus, ces prises de parole en faveur ou en défaveur d’une entreprise, d’une marque, etc. laissent des traces sur le web. Avoir une connaissance de ce que les internautes disent de soi, de ses produits est donc essentiel afin de : Identification des besoins, collecte et traitement de l’information (catégorisation), analyse et diffusion sont les grandes étapes du processus de veille. Dans un premier temps, il est possible de surveiller son e-reputation avec une approche méthodologique et quelques outils de veille gratuits . Quelques astuces pratiques :E-réputation & médias sociaux : la boîte à outils du veilleur éclairé ! « trend-ereputation
Comment optimiser sa veille sur les médias sociaux ? Aussi bien les internautes que les entreprises cherchent à affiner leurs méthodes ou stratégies de veille afin de trouver des moyens toujours plus efficaces, rapides et peu onéreux pour surveiller leur identité numérique ou leur image de marque. Les entreprises semblent avoir pris conscience de l’impact que peuvent avoir les médias sociaux sur leurs activités. C’est pourquoi, certaines tentent de développer des stratégies plus solides et fiables, leur permettant de prospérer durablement sans trop d’anxiété envers d’éventuels défis à surmonter à l’avenir et ce, malgré une conjoncture économique et sociale actuellement peu favorable. Il n’existe pas de solutions miracles, mais de nombreux outils à connaître et à utiliser à bon escient pour vous faciliter la vie !
E-Réputation : 2 guides pour la rentrée
A l’occasion de la première année du blog Digital Reputation Blog , animé par Amal et Amine, plusieurs contributeurs ont partagé leurs expériences, avis et conseils autour de la e-réputation. Cette intelligence collective a donné lieu à un guide à destination des individus et un autre à destination des entreprises.What is the difference between online branding and building authority? Some would consider it the same thing, but in reality it can be two completely different processes. Online branding is a way to get more exposure for your brand on all levels of online marketing, especially search and social. Building authority takes online branding to the next level by making each online presence for a brand authoritative. It goes beyond just about creating a blog or social media account.
The Ultimate Guide to Online Branding and Building Authority Part 1 - Blogging
(Editor’s note: Brian Solis is the author of Engage , a new book focused on the social web. He submitted this story to VentureBeat.) Unless you literally run your business with your ears plugged and your eyes covered, you are aware of the importance of social media and its impact on both brand and bottom line. However, while social media is the topic du jour in mainstream news, on blogs, in books, at conferences and at your local Starbucks, we may still underestimate its overall promise and potential. The socialization of business is comparable to the rabbit hole in Alice in Wonderland or the red pill in the Matrix. If ignorance is bliss, awareness is awakening.
5 not-so-easy steps to managing your brand online
La difficile relation des marques avec leurs clients sur les réseaux sociaux - Blog du modérateur
La relation entre les marques et leurs clients est au centre des attentions sur les médias sociaux. La principale difficulté pour les marques est d'attirer l'attention des utilisateurs puis de les faire participer aux conversations. La mission se révèle généralement difficile pour plusieurs raisons. La plus évidente est que l'attractivité de beaucoup de marques n'est pas suffisante pour déboucher sur une communauté d'intérêt autour d'elle. On n'est pas fan de chaque produit que l'on utilise ! Cette volonté systématique de vouloir créer un lien affectif entre les deux camps est aussi inutile que stérile.
5 Tips for Optimizing Your Brand’s Facebook Presence
Steve Coulson is a partner at The Advance Guard , a new media company that creates radical marketing programs using disruptive technologies, community platforms and social media. So – you’ve set up a Facebook public profile for yourself, your brand or your company, and you’re starting to post content. Now what? If you’re like me – a tinkerer and tweaker – you might be interested in ways to fine-tune your profile for maximum affect.
Mashable’s Spark of Genius series highlights a unique feature of startups. If you would like to have your startup considered for inclusion, see details here . The series is made possible by Microsoft BizSpark.
Manage Your Brand’s Social Media Presence with One App
As a consumer, you are blasted with the same request over and over, “Follow Us on Twitter, Like Us on Facebook” As a consumer however it is more than natural to ask why should I or what’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer. Businesses are realizing the importance of establishing a presence on Twitter and other vibrant social networks. In many ways, hosting a branded account is now common practice, a required extension to the push channels created through email, traditional marketing and web sites.
14 Best Practices for Brands to Grow their Audiences in Social Media Brian Solis
This is a guest blog post written by Louise Sinnerton, social media marketing specialist with PeerIndex . Personal brands and commercial brands have gone hand-in-hand for a long time. For well-known figures such as Steven Fry, Margaret Thatcher and Arnold Schwarzenegger there isn’t much of a distinction between the two. In the online sphere, there are thousands of opportunities to tap into people that may be able to help define your brand, strengthen it or broaden its reach. On a personal level that can be very helpful – knowing who will recommend something of top quality – but where brands are concerned it can be extremely lucrative.
3 Keys to a Strong Online Brand
The explosion of social media--and the new powers of communication it gives audiences and consumers--can easily lead to a fragmented, "pixellated" brand. But while social media brings new too The explosion of social media--and the new powers of communication it gives audiences and consumers--can easily lead to a fragmented, "pixellated" brand. But while social media brings new tools, the "old" rules of branding still apply. And, because social media gives your constituents new ways to tell you what they care about, by bringing a brand-focused approach to your efforts, you can use those tools to add definition to your organization’s brand and create a more vivid picture of what your organization stands for. In this presentation, Brandon Walsh and Tamsen McMahon from Sametz Blackstone Associates, whose clients include the Fuller Craft Museum and the Boston Ballet, talk about what the rise of social media means for your institutional branding efforts.
Pixels with Purpose: High-resolution branding in the social media age
True story: In 2006, as the keynote speaker was delivering their high powered speech at a tech conference in Japan, a Dell laptop suddenly burst into flames. Pictures and video footage of the burning computer became viral overnight and spread like wildfire across the internet. Thousands of bloggers started bashing the company and demanding they apologize. In a matter of days, the company’s hard earned reputation and goodwill in the marketplace was in jeopardy as Dell issued the biggest product recall in computer history. Michael Dell started his computer company in his dorm room and transformed it into a multi-billion dollar company.
4 Powerful Strategies for Managing Your Online Reputation | Social Media Today
Five Tips to Creating a Strong Online Brand Using Social Media | Blog Godown
This is a guest article by Lorna Li. of green business marketing . You too can be part of this great knowledge sharing community. Take a look at our guest blogging guidelines . Social media is a powerful way to increase your online brand awareness and the relative low cost of engagement makes social media is the cornerstone of small business marketing strategies.Modern Brand Building
This is the presentation I shared at our (space150’s) Deepspace event on Modern Brand Building. Dion Hughes of Persuasion Arts & Sciences and Adrian Ho of Zeus Jones shared some excellent tho This is the presentation I shared at our (space150’s) Deepspace event on Modern Brand Building. Dion Hughes of Persuasion Arts & Sciences and Adrian Ho of Zeus Jones shared some excellent thoughts on this topic of well (search for their presentations here too). Campaigning isn’t quite the right term for what I was trying to say, but some good discussion followed the presentation, so it wasn’t totally off. I’ll be working to improve this, so if you have any thoughts, please share.E-branding - Crisis management