E-advertising - Techniques
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E-advertising - Techniques - Retargeting
Thanks for the StumbleUpon advice. I was going to send stumblers onto a landing page, but I wont now. My home page should do the trick if it has flow charts and uses slidedeck.com right?
The 5 Minute Guide To Cheap Startup Advertising
Getting passionate customers without spending heavily on marketing is a theme that comes up a lot in my interviews. I asked Joe, Mixergy’s new editor, to pull these 2 clips from my interview with Jason Fried about how his company, 37signals , does it. (Transcripts below.) You know, companies have fans, have customers, but having an audience is like the real secret, I think, to making it, especially today, without having to spend a lot of money on advertising. So it just kind of happened that way. We realized when we launched BaseCamp, in 2004, we had a few thousand people reading our blog, and it was a great place to launch it.
Jason Fried’s Secret To Getting Customers Without Spending A Lot On Advertising [clips]
What Makes An Ad Worth Spreading
"It’s a film, made by a corporation, where the community that it’s targeted at actually wants to watch it. In fact, they want to watch it so much that they’ll tell other people in the community about. It might be something that’s hysterically funny; It might be something that’s gorgeously beautiful; It might just be ingeniously clever; It might be a big multi-media production or just a single employee talking to a camera, sharing her values and her dreams.
Not so long ago, if you wanted to find the right audience online, the people most likely to respond to a brand message or take a desired action (whether that action was get a click or getting a consumer to think differently about a new Cadillac), advertisers really only had one option. They needed to buy a specific placement on a specific site where those types of consumers tended to congregate. Thus, specific sites or sections of sites (Yahoo or Yahoo news) were a proxy for the right audience. In other words, to reach the right audience you had to buy the right content.
