Customer service - Techniques - Echantment
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A big personal highlight from the recent Inbound Marketing Summit was seeing my friend and mentor Guy Kawasaki speak in person for the first time.
4 Enchanting Ways to Improve Your Inbound Marketing
A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment
As I noted in Why Most Business Books (Still) Suck , I am generally not a fan of business books. Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment.
How to Enchant Your Customer
I love to do business with small businesses—in-store, online, for myself, for others, for pleasure, for work—it doesn’t matter to me.
Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. You pull people in by providing new content with real value on your website at least every few days.
Use Pull Technology for Real Customer Enchantment
Jonathan Littman: The Path to Enchantment: Success in the Age of Twitter
Read Guy Kawasaki's new book. Now. This is a man who breathes buzz.The stuff you can’t specifically define or bulletpoint are the things that matter.
Linked by 37signals on May 6 2011: January 8, 2006 – Face it: Technology is a commodity these days.
Pour la quatrième année consécutive, le Mastère Spécialisé (MS) Innover et Entreprendre de ESCP Europe organise ce Prix.
Guy Kawasaki à l'ESCP Europe
The Art of Enchantment by Guy Kawasaki - Florent's posterous
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This is my Mixergy interview with Andrew Warner.