Customer development - Buying process
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Customer development - Buying process - Conversion
Customer development - Buying process - Mobile
Checklist: 9 Ways to Build Trust in Checkout « Get Elastic Ecommerce Blog
It can be tough to move the needle with conversion testing in the checkout with merely design elements like button color and number of form fields. You can expect some cart abandonment to be due to anxiety about following through with the purchase, so reinforcing the trustworthiness of your site is very important. (76.5% of consumers surveyed by OneUpWeb report they expect a site to appear trustworthy). The following are 9 simple things that can build trust with customers in checkout: 1.
Buying process - Introduction
L'influence de la communauté sur l'achat ne doit pas être négligée | L'Atelier: Disruptive innovation
Faire appel à son réseau avant d'acquérir un produit devient monnaie courante. D'où l'importance pour les sites de e-commerce de créer des communautés actives. Les réseaux sociaux jouent déjà un rôle important sur le comportement d’achat des consommateurs. C'est ce que rappellent des chercheurs de l'université américaine de Stanford, qui ont cherché à comprendre dans quelles circonstances les internautes apprécient s'adresser à leur communauté, et dans quelle mesure ces sites sont une mine d’information qui peut orienter l’achat. D’après une étude marketing menée par Lucid Marketing et sur laquelle ils se sont appuyés, près de 70 % des internautes consultent ainsi d’abord leurs amis avant même d’acheter un produit électronique destiné à la maison sur Internet. Différents facteurs d’influence
(Editor’s note: Polly Dinkel is a partner at Sideman & Bancroft. She submitted this story to VentureBeat.) Big-ticket sales of products and/or services can be hard to pull off in a time- or cost-efficient manner – especially when the customer is large and sophisticated. It’s just as hard to control the business and legal risks.Large-volume customers usually have strict internal policies and procedures for purchasing that include “mandatory” terms and multiple levels of review and approval, by both legal and business teams. This means the negotiations can drag on, lengthening the sales cycle, burdening internal resources, increasing outside legal costs, and resulting in last-minute concessions to close the deal timely.
10 ways to expedite contract negotiations
Everyone loves a good deal, and shopping comparison and coupon sites have made it easier than ever. If you’re like most people, the minute you see a better deal on the item you wanted to buy, you effectively leave your shopping cart abandoned in the middle of the digital aisle. The infographic below explains more in detail which particular abandonment issues are causing your users to leave your site – and how much it could be costing you.
Do Your Users Have Shopping Cart Abandonment Issues?
Online retailers lose approximately $18 billion every year in shopping cart abandonment, according to a new survey [ pdf ] by Listrak. Despite this significant sum, few companies deploy tools - and fewer deploy them properly - to entice the consumer back to the sale. Just 13% of the Internet Retailer 500 has active shopping cart abandonment remarketing campaigns in place to address this - a number that is up only slightly from 11% in 2009. Listrak estimates that a well-timed email could convert approximately 20% to 35% of those lost sales.
11 Do's and 3 Don'ts for Shopping Cart Abandonment - MarketingVOX
Checkout Optimization: Are You Testing The Wrong Thing? « Get Elastic Ecommerce Blog
If your cart abandonment rate is, say, 58% – where do you start to fix the problem? Many marketers would jump in with optimizing the checkout process by reducing steps, slicing and dicing form fields, changing button colors and adding security badges. But what if most checkouts were not abandoned because of anything “confusing” or broken in the checkout process? According to Forrester Research , only 11% of consumers report their last abandoned cart was due to a long or confusing checkout.
8 Tips for Recovering Abandoned Shopping Carts « Get Elastic Ecommerce Blog
What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing? How about cart recovery?
Last week in Checkout Optimization: Are You Testing The Wrong Thing? , we looked at the top reasons customers report why they abandoned their last shopping cart. You’ll recall the top reasons had nothing to do with web usability and design, but the customer’s willingness to complete the purchase at that given time – including “sticker shock,” a desire to comparison shop, or they simply were not ready to purchase yet. We discussed ways each FUD (fear, uncertainty and doubt) could be addressed on your shopping cart page, with a promise to cover the design and usability goodies as a follow up (i.e. this post!) While there’s no recipe for an “ideal” shopping cart page, there are elements I look for when reviewing a site – both “must haves” and “nice-to-haves.”
Shopping Cart Page Checklist: 16 Things I Look For « Get Elastic Ecommerce Blog
Amazon turned sweet sixteen this year, and, by extension, so did online shopping as we know it. As online shopping has grown over the past 16 years, so have user needs and expectations related to the online shopping experience. Setting up shop online is easy, but creating an experience that satisfies target users is a different story altogether.
Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products - Smashing Coding
Improving The Online Shopping Experience, Part 2: Guiding Customers Through The Buying Process - Smashing UX Design
Part 1 of “Improving the Online Shopping Experience” focused on the upper part of the purchase funnel and on ways to get customers to your website and to find your products. Today, we move down the funnel, looking at ways to enable customers to make the decision to buy and to guide them through the check-out process. Inform and reinforce the customer’s buying decisions by offering in-depth product information.What people see before they buy: Design guidelines for e-commerce product pages with eyetracking data | cxpartners
According to IMRG/Capgemini , it is estimated that UK shoppers spent £13.16bn online in the last quarter of 2008. This is 15% more than the last quarter of 2007. On the other hand, a statistic by Jupiter Research in September 2007 shows that 42% of 1,179 online shoppers surveyed have left a site without buying a number of products because they were unable to find answers to questions about a product in their shopping basket. Why and what we wanted to doHow do colors affect purchases?
For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see our latest infographic.KISSmetrics found that each 93% of all consumers place visual appearance and color above other factors, and that 85% of them place color as the “primary reason” for why they buy a particular product. Buyers are also swayed by individual colors. Where red could mean “energy” and “creates urgency”, purple is used to “soothe and calm”, the infographic states.
How do Colors Affect Purchases?
A whopping 86 percent of consumers say search engines are very important in the buying process, while just one percent use social media alone. Nearly half of consumers use a combination of search and social media to fuel their purchasing decisions, says a new study. Search engines such as Google and Bing were the first stop for 58 percent of respondents, while 24 percent visited company sites and just 18 percent started with social media, says the survey, a joint project of comScore and search marketing specialist Group M Search.
Customers Combine Search, Social Media When Buying
63 % des Français reconnaissent l’influence des sites d’avis et des forums lors de leurs recherches sur un produit ou lors de leurs achats en ligne. Ainsi, selon l’étude de Forrester Consulting, commandée par Bazaarvoice, les consommateurs français accordent de l’importance à l’avis d’autrui. Pour 73 % d’entre eux, les évaluations et les critiques des produits sur Internet apparaissent en seconde position des outils les plus utiles pour effectuer une comparaison, devant les descriptions des produits et tarifs. Preuve de la confiance qu’ils accordent aux autres consommateurs, 66 % estiment que si quelqu’un utilise le produit et se dit satisfait, ils le seront également.
Les consommateurs se fient aux avis d'autres clients
Buyer motivations