SaaS - Customer acquisition costs
Get flash to fully experience Pearltrees
SaaS Math: The Series :: StartupCFO : Mark MacLeod
This past Spring, the folks at MaRS in Toronto asked me to come in and speak about the nuts and bolts of SaaS businesses : Metrics, measurements, business models, case studies, valuations, etc. We called the session “SaaS Math”. The video of it is here , but since that time I’ve had lots of people contacting me to go deeper and expand on many of the points raised in that talk.For the 3rd instalment of SaaS Math , we’re going to dig into the 1st step in the conversion funnel: acquiring users. For this and all posts on the conversion funnel, I recommend you read/ watch Dave McClure’s excellent talk on Metrics for Pirates .
The Saas Math Funnel: Acquisition :: StartupCFO : Mark MacLeod
Saas Math: Customer vs. Revenue Churn :: StartupCFO : Mark MacLeod
As I’ve mentioned many times before: churn (the rate at which customers cancel their subscription) is the most important metric for any recurring revenue business. This should make sense.
Hey folks, this is the 1st post in the SaaS Math series .
SaaS Math: Why “I” love SaaS! :: StartupCFO : Mark MacLeod
A post by Ben Kepes over at CloudAve got me thinking about the economics of on-demand services, so I thought I’d do a quick blog.
The economics of on-demand services
in Share This is the first post in a series on SaaS metrics where I plan to develop a variety of SaaS financial metric models using simple mathematical heuristics. In the process, I hope to highlight important relationships between key SaaS metrics and develop a short list of valuable SaaS Metrics Rules-of-Thumb.
SaaS Metrics – SaaS Churn Kills SaaS Growth | Chaotic Flow by Joel York
SaaS Metrics - Viral Growth Trumps Churn | Chaotic Flow by Joel York
in Share Everybody wants their Internet startup to go viral. But, just what does going viral mean?
Growing Up Poor - How Foolish SaaS Companies Lose Money | Chaotic Flow by Joel York
Where is all the money going? Why do so many successful SaaS companies, startup and public alike, have such a difficult time turning a profit?
in Share Too much churn, you lose money.
SaaS Revenue - The Beauty of Upselling and Upgrades | Chaotic Flow by Joel York
Where is all the money going? Why do so many successful SaaS companies, startup and public alike, have such a difficult time turning a profit? This is the fourth post in a series on SaaS metrics that will once and for all solve the mystery of why seemingly successful SaaS companies lose money by using a little mathematics.
Growing Up Poor - How Foolish SaaS Companies Lose Money | Chaotic Flow by Joel York
If you go to three different analysts looking for a definition of "churn rate," they will all agree that it's an important metric and that the definition is self evident.