Crowdsourcing
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Have you ever wondered what crowdsourcing is, what sites on the Internet take advantage of it and its influence online? Well now all your questions will hopefully be answered with this infographic, designed and produced by OBizMedia .
What Is Crowdsourcing & How It’s Used [INFOGRAPHIC]
La prochaine révolution ? Faites-la vous même !
“ Dans la prochaine révolution industrielle, les atomes seront les nouveaux bits “ En janvier 2010, Chris Anderson, rédacteur en chef de Wired et auteur de La longue traîne , tentait ainsi de résumer la révolution en cours du Do It Yourself (DIY, Faites-le vous même, en français). Après avoir considérablement contribué à développer, et démocratiser, ce que l’on appelait au siècle dernier la “ micro-informatique “, puis l’internet, hackers et bidouilleurs s’attèlent aujourd’hui à la fabrication et au développement de nouveaux objets, “ libres “. Chris Anderson évoque ainsi la Rally Fighter , la première voiture de course “ open source ” (ses spécifications sont “ libres “), développée de façon communautaire, en mode “ crowdsourcing ” (du nom donné au fait d’utiliser la créativité, l’intelligence et le savoir-faire d’un grand nombre d’internautes).
Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More Forrester Research claims adoption of social networking continues to rise across the globe, while other forms of social interactions, such as content creation, experienced no substantial growth in the past twelve months. Based on data from more than 275,000 consumers in Asia Pacific, Europe, and North America, the company has released a report dubbed “A Global Update Of Social Technographics”.
Forrester: Social Networking On The Rise Worldwide, Content Creation Not So Much
CAMBRIDGE, Mass.--( BUSINESS WIRE )--While global adoption of social networking is still on the rise, other forms of social interactions, such as content creation, experienced no substantial growth in the past year, according to Forrester Research, Inc. (Nasdaq: FORR). “ A Global Update Of Social Technographics ®” is based on Forrester’s Consumer Technographics® data from more than 275,000 consumers in Asia Pacific, Europe, and North America. The report examines how consumers are engaging with social technologies using Forrester’s global Social Technographics segmentation. “For example, while almost 40 percent of metropolitan Chinese consumers can be classified as Collectors, only 10 percent in Europe are [Collectors]. Providing the Chinese consumers with tools to easily tag content would be helpful, while resources would be better spent elsewhere for European target consumers.”
Forrester: Social Networking Adoption Charges Ahead, Growth Of Other Social Behaviors Slowing | Business Wire
Social Networking Users are Creating Less Content
A new study from Forrester Research has found a decline in the number of content creators across social networking sites, even while general use and participation on these sites has risen. The group of users classified as "Creators" - those who record videos, post blog entries, write reviews and post comments to articles online - are less active this year than they were in 2009, with shrinking percentages of users in the majority of markets studied. In the U.S., for example, the Creators category dropped from 24% to 23%. The dips in each region may not seem like a lot - usually only a percentage point or two - but Forrester analyst Jacqueline Anderson says there's still reason to be concerned.
On Social Networks, Most Still Just Like to Watch: Tech News «
Although the number of people worldwide who are using social networking services and engaging with social media continues to climb, the number who describe themselves as “creators” of content — those who publish their own blogs, create and upload videos, and so on — is falling, according to new research from Forrester . The research firm found that the number of content creators either fell or stayed the same in most of the major markets it surveyed for its latest Consumer Technographics study, including North America, China and Europe. Although the decline in the number of content creators isn’t dramatic — the percentage of users who fell into that category in the U.S. dropped to 23 percent in 2010 from 24 percent a year earlier — it’s still a concern, said Forrester analyst Jacqueline Anderson.
Social Network Content Creation Has Plateaued [STUDY]
With 500 million people using Facebook and Twitter seeing more than two billion tweets per month, one would assume that social media usage is skyrocketing. New research from Forrester suggests that while participation is on the rise, actual content creation may not be. Forrester’s Social Technographics Profile analyzes consumer social behaviors and trends on an annual basis. Forrester classifies social network users by type: Creators, Conversationalists, Critics, Collectors, Joiners, Spectators and Inactives.
Forrester: Consumers Will Not Only Buy, They'll Help Create
If the general trend toward crowdsourcing is any clue, then we are all well aware of the value of the Internet masses. Having access to a loyal fan base can be like a fount of free ideas and labor. From translating Wikipedia and Facebook to beta testing Google Chrome, crowdsourcing is used all across the Web for a number of purposes, and analyst firm Forrester is suggesting one more - co-creation.
La montée de la consommation collaborative
"La consommation collaborative correspond au fait de prêter, louer , donner , échanger des objets via les technologies et les communautés de pairs" , explique le site éponyme lancé par Rachel Botsman et Roo Rogers, les auteurs de What's mine is yours, the rise of collaborative consumption ( Ce qui est à moi est à toi, la montée de la consommation collaborative ). Ceux-ci affirment d'ailleurs que cette pratique est en passe de devenir un " mouvement" . Un mouvement qui va des places de marchés mondiales comme eBay ou Craiglist à des secteurs de niches comme le prêt entre particuliers (Zopa) ou les plates-formes de partage de voitures (Zipcar).
Crowdsourcing - Examples