Corporate blog - Opportunity
Get flash to fully experience Pearltrees
Why Startups Need to Blog (and what to talk about …)
Editor’s Note: This is a guest post by Mark Suster ( @msuster ), a 2x entrepreneur, now VC at GRP Partners . Read more about Suster at Bothsidesofthetable Blogs. We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted.
Seven Reasons to Have a Corporate Blog
As more companies get into social media, there are many services that can be embraced. In some cases, it makes sense to use a variety of services; in other situations, it’s a matter of using a small number strategically. For many companies, a corporate blog makes a lot of sense even though it may not be as sexy as a Facebook Page or a Twitter account. I see a corporate blog as a powerful and effective platform for the following reasons: 1.
With the an estimated 150K new websites and 7M new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. The biggest roadblock is that startup founders already have too much to do building a product, mapping strategy, courting investors, etc. So finding time is hard, and good writing is simply not what most people do. But here are some key reasons why you need to give it some priority:
A Blog Can Be A Startup’s Most Valuable Investment
Why Your Business Blog Is an Annuity
If you're like most marketing professionals and small business owners considering a blog, you're probably worried about the cost. The benefits of blogging are soft and fuzzy, typical thinking goes, but the cost is clear: you're committing to posting something a few times a few times a week on an ongoing basis. Every time you write a blog article, you get an ongoing cash flow over the lifetime of your blog -- except instead getting cash each month, you get valuable search traffic.
Imagine you are sitting down at the dinner table and you have a big juicy steak right in front of you. You have a fork and a knife laying right next to the steak. The keyword here is multiple times. If you don’t have a blog why would they blog about your startup twice?
Startup Marketing 101: 5 Reasons Why You Need to Feed Yourself | The Startup Foundry
That is huge! It's great to have data to show clients the importance of blogging and a web presence. Even for local type companies, have recognition online always helps and leads to more and more opportunities later on down the road.
Study Shows Small Businesses That Blog Get 55% More Website Visitors
Believe me it works, even for small businesses. It is a great additional source of traffic. What I have not quite figured out is that although I optimize search words for SEO in the blog, they don't score as highly in searches as similar content scores on our actual website Great post!
Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers
Je blogue donc j’'influence
Non, non et non, les impertinents réseaux sociaux, Facebook, Twitter et autres Digg ou Messenger n’auront pas la peau des blogs. Bien au contraire, loin des modes, le bloc-notes personnel en ligne s’impose comme le média de l’influence sur Internet. Les leaders auraient tort de se priver des atouts du blogging.
A post over at Forbes from late last year claims Facebook and Twitter are replacing blogging . Written by Jeff Bercovici, it uses statistics from the State of the Blogosphere report by Technorati, one of the leading blog resources on the web. In the post, Jeff points out that Facebook and Twitter are replacing blogging with the argument that less people are spending time blogging, but more time on Facebook and Twitter. From Technorati’s findings, “pure bloggers” like hobbyists are blogging less as their time is allocated more to the micro-blogging sites. While there’s no doubt that Technorati is one of the leading blog resources when it comes to statistics, it also only counts blogs that’s registered with the service. So while there might be 180 million blogs registered (I think that was the number from the last report), there are a ton more that aren’t registered.
Why Facebook and Twitter Are Not Replacing Blogging | Social Media Today