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Mobile analytics firm Flurry is out with a new report that examines the revenue generation capabilities of free-to-play (aka "freemium") games versus paid ones.
The following is a guest post by Andy Singleton.
(Editor’s note: Jason Katz is Founder and CEO of Paltalk, an interactive video community. He submitted this story to VentureBeat.)
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Steven Hodson is the cranky old fart as well as respected Web 2.0 and social media pundit behind WinExtra.com . His guest post today is a continuation of a short series of articles that examine alternatives for the very advertising-dependent world of Web 2.0 and social networks. The series began with Steven’s opinions on the donation model of Web 2.0 monetization.
Earlier this year, I asked the readers of this blog and those who follow me on Twitter what the one app was that they couldn’t live without. Among the most common names offered up were Evernote , Remember The Milk and Dropbox . Since then, those three apps have become indispensable to me as well. And they all happen to be benefiting from the business model championed by venture capitalist Fred Wilson known as “ freemium .” They’re not alone — numerous companies have walked down the freemium path since he first wrote about it in 2006, among them Freshbooks , Jott.com , Box.net and of course, the granddaddy of them all, Flickr.com .
Cet article a été écrit par Charles Mignot , le co-fondateur et PDG de PressKing
Joining me is Thad Allender, founder of Graph Paper Press , which develops website designs for creatives using WordPress. I invited him to tell the story of how he built his company. Thad Allender is the founder of Graph Paper Press , which develops website designs for creatives using WordPress.
The following is a guest article by Ruben Gamez of Bidsketch . Not too long ago it seemed like every product I knew was offering some sort of free plan. The strategy was brilliant: get loads of people using your product and eventually turn them into paying customers. Everywhere I looked there were stories of people making money hand over fist with this approach. When 37signals talked about giving something away for free as a marketing strategy , it made a lot of sense to me: “For us, Writeboard and Ta-da list are completely free apps that we use to get people on the path to using our other products.
Regular readers will know that I believe the price of content, including software, is trending towards the marginal cost of delivery, which is zero (note that doesn’t mean it will necessarily reach zero). Innovative companies are responding with innovative pricing models, of which ‘freemium’ is perhaps the most common.