E-advertising - Social networks - Facebook - Introduction
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Facebook’s annual revenues neared $800 million last year , driven largely by self-serve ads, according to a recent report. And its active users likely number around 500 million, although the company hasn’t released official figures in four months. So how much does it cost advertisers to reach one of those users? Naturally, not all Facebook users are created equal in the eyes of advertisers. They’re willing to pay more to reach older users than younger ones, for example. The social network doesn’t release any details on its most financially valuable demographic groups, but it does have suggested price ranges for advertisers looking to bid on ads targeting a particular demographic.
How much does it cost to reach a Facebook user? | VentureBeat
Par Serge-Henri Saint-Michel - Publié le 17.02.2011 | 8 commentaire(s) Partager sur Twitter | Partager sur Facebook | Partager sur VIADEO
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