Customer acquisition - Funnel - Introduction
Get flash to fully experience Pearltrees
What is Funnel Marketing?
After my blog post last week called Is Funnel Marketing Obsolete?, I got a few questions from people wanting to either understand what funnel marketing is or how they can apply it to their own business. As I explained last week, it is the simple process of initially offering something of high value at little or [...] After my blog post last week called Is Funnel Marketing Obsolete? , I got a few questions from people wanting to either understand what funnel marketing is or how they can apply it to their own business.
Last week I talked about the value of an applicant so this week I want to continue that conversation up the channel and identify items on a website that also have value tied to this process. Let’s be honest the first thing that every school just like any other business has to understand is that nobody cares about your product and services (except you) . With this in mind it’s also important to remember that 75% of people that visit any business website are simply looking for information.
Understanding Marketing Funnels and Conversion Activities | .eduGuru
I've been talking about funnels for almost ten years, but realized I hadn't blogged on this... so here goes. As marketing got more sophisticated, some prospects ended up being treated a little differently than others. Someone reading Field & Stream , for example, is a more valuable prospect to a bullet company than someone reading Bass Fisherman .
Understanding the funnel
The ideas I've been playing with over the last few years came together over the last few weeks... and my funnel post was a small part of that. This new ebook (3 versions, 18 pages each, PDF format) explains how I believe some of the new Web 2.0 tools (flickr, del.icio.us, squidoo and others) combine with ideaviruses and the Purple Cow.
Seth's Blog: Flipping the Funnel--new ebook
Are you ignoring half of your sales funnel?
Some days I feel like there are two types of B2B companies: those that only worry about their sales funnel and those that only worry about their marketing funnel. Ideally these need to be tracked as one integrated pipeline. The Back End Camp: It’s all about selling Most of your classic B2B software companies selling big ticket items would fall into this camp.Two Critical Sales Funnel Questions You MUST Answer | Sixteen Ventures
What if I told you there are two questions that you probably don’t immediately know the answer to but if you did would absolutely change your view of your self-service “sales funnel?” Would you want to know what those questions are? What if I told you that answering these two simple questions could lead to massive improvements in sales and conversions ? There is a good chance you’d want to know what those questions are, right? And what if I told you that you probably *already* have the answers to these questions?