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4 Ways to Set Up a Storefront on Facebook
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. With more than 500 million active users on Facebook, there are more potential customers using Facebook than there are logging into eBay and Amazon combined. Most of these users don’t see the site as a purchasing platform, but more and more businesses are adding an option to use the social networking site to browse and buy their products.The Social Media 101 Series is supported by Global Strategic Management Institute . GSMI’s Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more. It’s no secret: U.S. consumers continue to spend increasing amounts of time on Facebook .
HOW TO: Start Marketing on Facebook
The Facebook Marketing Series is supported by Buddy Media , Power Tools for Facebook. Fans see when you post content on your brand’s Facebook Page, right? Wrong. Cut through the mystery of Facebook’s Edgerank — download the white paper now. As U.S. consumers continue to spend increasing amounts of time on Facebook , and as brands amass larger followings than major women’s magazines, fashion retailers are investing greater resources into the world’s largest social network.
5 Best Practices for Fashion Retailers on Facebook
Christian Taylor is founder and CEO of Payvment and developer of the number-one Facebook ecommerce platform for brands, agencies and merchants, and the world’s only Facebook Shopping Mall . Many of the new features introduced at Facebook ’s f8 Developer Conference last Thursday, such as a customizable Open Graph and real-time news Ticker , will have a tremendous impact on social commerce and social shopping in the very near future. SEE ALSO: How Facebook Timeline Might Radically Change the Look of Brand Pages [PICS] Developers will now be able to build a Facebook commerce experience more relevant to shoppers and also offer more effective social discovery for sellers.

