The Power of Social Media. What Is Augmented Reality and Why is it a Must Do for Publishers? « Mobile « What Is Augmented Reality and Why is it a Must Do for Publishers?
What is Augmented Reality? Augmented Reality (AR) is the layering of media (video, music, text, picture, graphics, animation) on top of a live video feed or real world environment in real time to create an interactive experience. According to Layar, Augmented Reality was originally invented by Ivan Sutherland in 1968, but the term was not coined until the 90s by Tom Caudell and David Missel. Augmented reality can be used for a myriad of functions including marketing, advertising, magazines, architecture, gaming, and GPS systems. The technology is considered well established because it has been around for twenty seven years, but it is just now being used to it’s full potential. Currently there are many iphone and droid apps that allow users to overlay the view from their camera with information about the surrounding area.
Augmented Reality and Print Media Print and digital media do not have to be mutually exclusive… 10 Ways Social Media Technologies are Adding Value and Productivity. Social media technologies have touched humanity in a primal way.
You only need look at the adoption rates of Facebook and Twitter to realize that the web is indeed connecting human consciousness. At almost no cost we can connect with like minded tribes globally at scale and speed. We can share ideas and knowledge in words, images and with the virtual face to face technologies of online video that transcends time and place. Knowledge transfer is almost instantaneous. It is transforming humanity deeply at the personal and business levels. Social technologies are unlocking ideas from isolation and allowing them to be free to roam and add value to our lives. This process is also being accelerated and amplified by the wide adoption of the smart phone. The potential value of this transformation has been estimated by a study from McKinsey Global Institute as having a value of up to $1.3 trillion across just the 4 industries that they studied. Potential is Largely Untapped. #FutureOfMarketing. Starbucks brews up social engagement to drive sales.
How do you engage with consumers and build a business through social media?
That is the sixty four million dollar question. The answer is actually quite simple, don’t sell, engage. Starbucks, much derided but actually way ahead of the game when it comes to building a relationship with customers on social media. Their objective is not sales it’s to build a relationhip. By doing this the sales will naturally grow. If all you do is offer the hard sell on social media platforms then you will be blanked and there will be no engagement and ultimately no sell.
A recent Ad Age survey showed this in stark numbers. It’s not about one off offers and discounts it’s about long term meaningful engagement. Spot a queue at Starbucks and more than likely it is caused by a facebook promotion. However facebook also combines this with stories about the brand, the history of the stores and the coffee along with photographs and rich content.
Fans organically through posts on its page. Top 10 Marketing Trends of 2012. Like most businesses, you will probably have your marketing plan for 2012 already in place.
But have you built your plan so that you’re ready to respond to the latest market trends? While it’s important to stay focused, it’s equally as important to be prepared for the opportunities and challenges that will come from the latest marketing trends. Wondering what the future looks like for marketing in the year ahead? Here are my predictions for the top ten marketing trends of 2012: 1. With the range of available marketing channels growing all the time, businesses will start to recognise the value of connecting up their marketing approach across the web, social media and other channels. 2. User generated content took on momentum in 2011 – and this will continue into the New Year. 3. Mobile is going centre stage. 4. We all know social media is big news for business. 5. Companies will seek to improve their understanding of marketing analytics in 2012. 6. 7.