Content Curation Primer. Photo by Stuck in Customs What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public. Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation.
Content curators provide a customized, vetted selection of the best and most relevant resources on a very specific topic or theme. Getting Started. #FutureOfMarketing. How Content Marketing Compares to Traditional Advertising [infographic] | Business 2 Community. The Best Infographics on the Planet. What’s Your 4G Marketing Plan--Interruption or Disruption? You can skip this ad in 15 seconds. Your article will be ready to read in 5, 4, 3, 2…1. Welcome to the world of advertising, a world of endless interruptions where brands, at best, try to borrow your attention for a few moments, and at worst, steal your time. The result, the clock is ticking for the ad industry. Most agencies have been trying to innovate around their own business model for years--but have they been asking the right questions to allow them to innovate? Just as many developing countries are jumping from 2G phone networks to 4G, (skipping 3G altogether) so agencies should be figuring out their 4G--a post-digital model.
Ad agencies need to innovate, and innovate fast, but are caught in what is known as, ‘the innovator’s paradox.’ So what is an agency’s 4G? Speaking of changing the world. Whilst we are all waiting to enter the Promised Land, let’s get back to the innovator’s paradox. We can all recall similar examples. Content Marketing Is The New Advertising. The folks at Social Media Examiner are presently running the first edition of the Content Success Summit, a four weeks long smorgasbord of leading-edge webinars with industry experts such as Michael Stelzner, Ann Handley, Gini Dietrich, Amy Porterfield and many more. After the first week, I thought I would share some learnings coming mostly from the keynote session given by Joe Pulizzi, founder of the Content Marketing Institute, as well as from the Mark W. Schaefer, author of Return on Influence and The Tao of Twitter. While it may seem that content is a nascent marketing function, truth is people and brands have been using content to drive people towards action through compelling storytelling for decades, if not centuries.
John Deere has been publishing its own magazine The Furrow for almost a century now, and you can think of Kraft and its What’s Cooking magazine among other examples of custom publishing. Core target audienceWhat will be deliveredThe outcome for the audience. 2013-Inspired-Marketing-Predictions. The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow] Re·mark·able worthy of being or likely to be noticed, especially as being uncommon or extraordinary When Seth Godin wrote his book, Purple Cow: Transform Your Business By Being Remarkable, he forced a lot of marketers to face the fact that we'd slowly but surely been digging our own graves via boring, traditional "mass marketing" -- and that the only way out was to stop being part of the herd, and "be remarkable. " There are a lot of advantages to being remarkable. Decreased sales and marketing spend, for one. Unfair competitive advantage, for another.
But getting there isn't easy. So here's an idea: Start by learning from THE BEST. We've compiled our very own list of "The Top 10 Most Remarkable Marketing Campaigns EVER," and included (in the slideshow embedded below and the text beneath it) a few juicy details explaining what made each campaign so remarkable, and what strategies you should literally STEAL, er ... borrow, as inpiration for your next marketing initiative. Enjoy! The OMFG! 15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013. Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages.
However, many of these organizations lack experienced personnel to truly unleash the power of social. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively. Further, online job postings requiring social media skills have gone up 87% from 2011-2012; there is now demand for proven social media professionals. This is great news for all of my Social Media grad students! This leads me to believe that not only employers accepting social, it is now a requirement for business (a notion many of have been shouting from the rooftops). Along with this comes the need for employees who can accomplish social strategies for businesses. Many believe that social media is simply having an active Facebook profile or Twitter feed. What skill(s) will you try to focus on and improve in 2013? Jessica Rogers (12 Posts) Related Posts. Google Is Really Three Companies, All On A Roll. 20+ Tools to Create Your Own Infographics.
A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably prefer absorbing information straight from the infographic. What’s not to like? Colored charts and illustrations deliver connections better than tables and figures and as users spend time looking back and forth the full infographic, they stay on the site longer. Plus, readers who like what they see are more likely to share visual guides more than articles. While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics.
Read Also: The Infographic Revolution: Where Do We Go From Here? What About Me? “What About Me?” Vizualize.me Vizualize.me allows you to create an online resume format that is beautiful, relevant and fun, all with just one click. Piktochart easel.ly. 5 Content Marketing Ideas Worth Stealing. Marketing in the past often consisted of one off campaigns that didn’t build a relationship with your customer or prospect.
It was about the “deal” …closing the sale. It was sometimes called “Hit and Run” marketing. Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs. It is about building a relationship with your prospects and customers that builds credibility and trust that turns propsects into buyers and customers into high value repeat buyers. The initial goal is to obtain the buyers permission to receive that content whether it is a subscription via an opt-in email or a Facebook social opt-in ” like” that delivers information into the Facebook news and “Timeline” stream.
Creating content is time consuming and a creative challenge. 8 Content Marketing Challenges These are the challenges among many. As Steve Jobs says “Stay Foolish” The Power of Multi-Media Idea 1: Include Images and Photos What are infographics? What About You? 10 Ways To Find Inspiration To Develop Content For Your Blog. It is something all bloggers battle with..coming up with topics, ideas and content for your next post. I am certainly not immune from this constant challenge of finding inspiration and it continues to be a never ending battle every day. I recently was directly tweeted by Aaron Lee a cyberspace buddy whose opinion I value. He made a very kind compliment about my blog content after I had thanked him for retweeting my latest post and he then proceeded to make the suggestion ‘”How Do You Focus On Creating Blog Content?”
So what do I do to clamber over the writers block so I can have a quiver full of tools to help me write the daily post. 1. Always be alert to conversations and situations with clients, friends and colleagues that you can turn into a post. An example of this was a conversation with a client where he mentioned that his use of social media such as a blog, Twitter and Facebook had together increased his search engine rankings from page eight to page one. 2. 3. 4. 5. 6. 7. 8. 9. 10. What are 10 Addictive Types of Content?
Are you having problems driving traffic to your blog? Are you finding that no one is retweeting your content or sharing it on Facebook? When starting a blog the challenge for any blogger is providing content that will entice and delight your readers. You want them looking forward to your next article. Developing an antenna for creative ideas for content is a skill that can be developed. What I have found effective is to take notes when reading a book or after a meeting when customers provide insights into their business dilemmas. To capture these I sometimes enter it straight into my Apple iPhone with the “notes” feature or use Evernotes mobile app that saves the idea in the “cloud” for future reference. Everyone has Problems One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help solving.
Ideally you want your blog to become the industry resource or Bible that becomes the “Go To Portal” for your subscribers. Social Proof is Vital. How to Crack the Twitter Code and Go Global: Part 2. In Part 1 of his series, Global Social Media Coaching founder Keith Keller advised on how to start out in Twitter marketing. In Part 2, he shares some more ideas to make the Twitterverse an easier place for businesses and solo entrepreneurs to navigate, based on his learning programme Twitter 101 – Cracking the Twitter Code. Listen to the full interview or read the highlights. The principle of doing successful business on Twitter is to ‘give, give, give, then ask’.
That’s why I say sharing is better than chocolate – it’s more rewarding in the long run! People like to do business with people that they like. This is not a strict rule, it’s just a guide. In practice, 4 out of 5 tweets should be content that is of interest to others. It helps us become global citizens – which is the essence of what I believe social media marketing is about, particularly in the Twitterverse. Yes, it is, Every joint venture I’ve undertaken in the past year has been with someone I met on Twitter.
Saving time. How to Keep Your Audience Interested by Writing Long-Term Story Arcs. A Guide to Integrated Digital Marketing [INFOGRAPHIC] Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consmers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is both integrated and digital. This infographic details the 6 key components that make up an effective integrated digital marketing strategy. Connect: Authored by: Jacey Gulden Representing the new breed of uber-brand journalist, Jacey recently graduated from Indiana University with a BA in Journalism which included a focus on web and graphic design; she also earned two minors in Theater and Psychology.
See complete profile. 5 Key Steps To Mastering The Social Media Marketing Landscape. I had the pleasure of being accomodated at 5 star hotel the other day and when I went down to breakfast I was confronted by an array of food selections that an ancient Roman Emperor would have been impressed with. The luxury of choices that confronted me was overwhelming and selecting what to eat almost becomes an exercise in filtering the noise and array of stimuli of sight and smell that stood spread before me. Do I eat something that is a change from my normal day to day diet or should I be courageous and select something I would not normally have at home? Should it be really healthy, slightly healthy or or just plain decadent. Will it be a hot or a cold meal. Should I get a custom made meal by ordering at the counter like a young couple next to me were ordering, or should I just take something on display. So much choice and not enough time or appetite to try everything.
Social Media Marketing has the presented the marketer with so many choices in the last few years. 5 Lessons from Coca Cola's New Content Marketing Strategy. Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change in the world that makes the world a better place. Coca Cola’s mission statement To refresh the worldTo inspire moments of optimism and happinessTo create value and make a difference Recently they have realised that their marketing strategy that has worked well for them for decades needed to evolve and as such they are moving from “Creative Excellence” to “Content Excellence” Creative excellence has always been at the heart of Coca Cola’s advertising and they have decided that content is now the key to marketing in the 21st century on a social web.
Content for Coca Cola is is now the “Matter” and “Substance” of “Brand Engagement” Lesson 1: Create Liquid Content Lesson 4. More Reading. 7 Ways to Get More Out Of Your Content Marketing Strategy. You’ve decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is great.
Then, you published it. Yet after sometime, you begin to get the feeling, “Maybe I could have gotten more out of my outstanding piece of content.” What could you have done? Sometimes it is hard to realize that content you like and have created with care and thoughtfulness will not get the attention you think it deserves. 1. Whatever outlet you choose – your own blog, a guest blog, a publishing platform – you must be aware of the audience present in that space and choose accordingly. 2.
There are multiple opportunities to reuse content you have already published (be careful if you published as a guest post and promised unique content). A content-based publishing platform allows you to republish, link back, or publish directly to an industry or topic related audience. 3. 4. 5. Social media is crowded. 6.