Content/Inbound Marketing

Content Curation Primer. Photo by Stuck in Customs What is Content Curation?

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public.

#FutureOfMarketing. How Content Marketing Compares to Traditional Advertising [infographic] The Best Infographics on the Planet. What’s Your 4G Marketing Plan. You can skip this ad in 15 seconds.

Your article will be ready to read in 5, 4, 3, 2…1. Welcome to the world of advertising, a world of endless interruptions where brands, at best, try to borrow your attention for a few moments, and at worst, steal your time. The result, the clock is ticking for the ad industry. Content Marketing Is The New Advertising. The folks at Social Media Examiner are presently running the first edition of the Content Success Summit, a four weeks long smorgasbord of leading-edge webinars with industry experts such as Michael Stelzner, Ann Handley, Gini Dietrich, Amy Porterfield and many more.

After the first week, I thought I would share some learnings coming mostly from the keynote session given by Joe Pulizzi, founder of the Content Marketing Institute, as well as from the Mark W. Schaefer, author of Return on Influence and The Tao of Twitter. 2013-Inspired-Marketing-Predictions. The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow] Re·mark·able worthy of being or likely to be noticed, especially as being uncommon or extraordinary When Seth Godin wrote his book, Purple Cow: Transform Your Business By Being Remarkable, he forced a lot of marketers to face the fact that we'd slowly but surely been digging our own graves via boring, traditional "mass marketing" -- and that the only way out was to stop being part of the herd, and "be remarkable.

" There are a lot of advantages to being remarkable. Decreased sales and marketing spend, for one. Unfair competitive advantage, for another. But getting there isn't easy. 15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013. Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages.

However, many of these organizations lack experienced personnel to truly unleash the power of social. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively. Further, online job postings requiring social media skills have gone up 87% from 2011-2012; there is now demand for proven social media professionals. Google Is Really Three Companies, All On A Roll. 20+ Tools to Create Your Own Infographics. A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably prefer absorbing information straight from the infographic. What’s not to like? Colored charts and illustrations deliver connections better than tables and figures and as users spend time looking back and forth the full infographic, they stay on the site longer.

Plus, readers who like what they see are more likely to share visual guides more than articles. While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics. In this article, we’re listing more than 20 such options to help you get your messages across to your readers, visually. Read Also: The Infographic Revolution: Where Do We Go From Here? 5 Content Marketing Ideas Worth Stealing. Marketing in the past often consisted of one off campaigns that didn’t build a relationship with your customer or prospect.

It was about the “deal” …closing the sale. It was sometimes called “Hit and Run” marketing. 10 Ways To Find Inspiration To Develop Content For Your Blog. It is something all bloggers battle with..coming up with topics, ideas and content for your next post.

I am certainly not immune from this constant challenge of finding inspiration and it continues to be a never ending battle every day. I recently was directly tweeted by Aaron Lee a cyberspace buddy whose opinion I value. What are 10 Addictive Types of Content? Are you having problems driving traffic to your blog?

How to Crack the Twitter Code and Go Global: Part 2. In Part 1 of his series, Global Social Media Coaching founder Keith Keller advised on how to start out in Twitter marketing. In Part 2, he shares some more ideas to make the Twitterverse an easier place for businesses and solo entrepreneurs to navigate, based on his learning programme Twitter 101 – Cracking the Twitter Code. Listen to the full interview or read the highlights. The principle of doing successful business on Twitter is to ‘give, give, give, then ask’. How to Keep Your Audience Interested by Writing Long-Term Story Arcs. A Guide to Integrated Digital Marketing [INFOGRAPHIC] Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consmers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is both integrated and digital. This infographic details the 6 key components that make up an effective integrated digital marketing strategy.

Connect: Authored by: 5 Key Steps To Mastering The Social Media Marketing Landscape. I had the pleasure of being accomodated at 5 star hotel the other day and when I went down to breakfast I was confronted by an array of food selections that an ancient Roman Emperor would have been impressed with.

5 Lessons from Coca Cola's New Content Marketing Strategy. Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“.

Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change in the world that makes the world a better place. Coca Cola’s mission statement. 7 Ways to Get More Out Of Your Content Marketing Strategy. You’ve decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is great.

Then, you published it.