A growing number of game makers on Facebook are making money from virtual goods — from poker chips to virtual clothes that users can buy or earn while playing gaming applications with their friends on Facebook. The combined ecosystem of these game developers and other companies supplying services to them could generate half a billion dollars in revenue in 2009. That’s significant, considering third-party applications on Facebook have been viewed as gimmicks making no significant revenue.
Social Network application developer and advertising platform RockYou has raised a whopping $50 million in a Series D round of financing from existing investor Softbank , we’ve confirmed with the company. RockYou, which launched in November 2005, has now raised $119 million in capital and has revenues rumored in the $30 million to $40 million/year range.