Music Licensing Tips : Rob Schustack, Primary Wave Music. Worst Library Ever. Agency Music Specialists Look Past the Big Score. Written by By Max Willens | Adage.com During this summer’s World Cup, Adidas rolled out “The Dream,” a spot featuring premium soccer talent doing otherworldly things on the pitch.
It also featured an unreleased song by Kanye West, and thanks to the song, “The Dream” took off across the internet, piling up more than 39 million views on YouTube and prompting a steady stream of inquiries. PlutonicGroupUK : Add us to your Facebook INTEREST ... Plutonic Group Syncs. PlutonicGroupUK : If you haven't already, make ... Plutonic Group Syncs. Fink: The British band who conquered US television. You may not be able to name a Fink song but in this box-set era of TV viewing, chances are you’ve heard their music.
Their work has featured on multiple US TV series including The Walking Dead, Battlestar Galactica, House, Lie To Me, CSI: NY and Friday Night Lights. They have become masters of the sync, where songs are chosen to soundtrack adverts, films or TV episodes. A successful sync can be lucrative for an artist, both for their finances and their reputation. “It helps to pay some of the bills for sure,” says singer Fin Greenall coyly. One of their biggest syncs came when Warm Shadow, from their 2011 album Perfect Darkness, was featured on an episode of The Walking Dead. Striking a chord with Ad Agencies: Fortunes for Musicians.
More commercials are featuring original compositions, helping boost the fortunes of L.A. musicians who can write catchy jingles Commercial-music licensing is a booming business, as advertisers, filmmakers, TV producers and others use pop songs to gloss their products.
Ad spots include Texas blues star Gary Clark Jr. Madison Avenue New Song: Get Tunes Out Of Ads. Will Madison Avenue heed MediaVest’s advice and stop inserting music into old-school commercials?
Is this the beginning of the end of music placement and the start of finding new ways to transmit music to the audiences advertisers hope will buy their products. In 1995, Microsoft paid a reported $4 million to use The Rolling Stones’ famous song “Start Me Up” in ads for its Windows95. According to one of Madison Avenue’s most influential agencies, in 2014 that money would not be well spent. MediaVest, an ad-buying firm that helps guide the marketing strategies of such ad giants as Procter & Gamble and Coca-Cola, has released a new study suggesting that advertisers stop jamming pop songs into commercials and instead devise new ways to help the new swelling generation of millennials gain direct access to artists and songs.
PlutonicGroupUK : What Makes Music Licensable? How To Write Songs For Sync Licensing. Sync licensing is one of the best ways for musicians to earn additional income.
When your music is sync licensed, it means that a producer has decided to use your music in a movie, television show, video game, commercial, or other piece of audiovisual media. How To Write Songs For Sync Licensing. How To Write Songs For Sync Licensing. Q&A With McCann's Executive Music Producer Peter Gannon. Overseeing the music for one of advertising’s most prestigious agencies is just one reason why music has played a “defining role” in Peter Gannon’s life.
For nearly 20 years he recorded and toured as a musician, worked as a composer and earned a music degree from the University of North Texas. Today, Peter’s musical background and experience in sound design allows him to speak a common language with composers, bringing life to even the most challenging brief. Tell us about your role as Executive Music Producer for McCann. How many projects are you typically overseeing at any one time? “The Executive Music Producer oversees all music production and supervision for any projects in all media.
Being the music producer also means I work on everything that needs music. Imagine Music Supervisor Matt Sullivan Talks About Making A Film. Gold Coast Band Score Major US TV Sync Deal. Australia’s Premier Music News & Reviews Website. Bruce Springsteen Debuting New Music on 'The Good Wife' Composing Soundtracks For… Books? The book publishing world is enjoying a fair bit of disarray at the moment.
The rise of eBooks that everyone hates (but reads anyway), the closing of bookstores that everyone protests (while shopping on Amazon), and the general grumbling that happens when a long established industry has to change. Now, there are usually two reactions to this: one is to recoil in horror, and the other is to put on some headphones and jump straight in. What does this have to do with music technology, I hear you ask? We've got enough turmoil of our own surely. Well a couple of weeks ago I read an article in the Guardian (online of course, not on that paper stuff) by Andrew Motion about a new publishing phenomenon called Booktrack.
“Soundtracks for books” is the tagline, and the basic idea is that you take an eBook and slap on a musical score and sound effects track which follows along as you read. Reaping Profits From Soundtracks. With video content proliferating, new models for supplying background music are taking root, with many trying to bring down the cost and avoid the complicated royalty-payment rules.Licensing music is typically an arduous, labor-intensive process that can involve sifting through libraries of songs, manually filling out forms and keeping lawyers on hand in case a rights holder feels wronged.
Enter companies like Epidemic Sound, a startup that removes royalties from the equation. The Stockholm-based company offers TV and video producers subscriptions to its library of 25,000 original musical tracks and sound effects for a monthly subscription fee—all royalty free. Think of it as a musical version of clip art. Lily Allen's John Lewis ad is today's Christmas No1 equivalent. For the music industry, December used to be about the race for theChristmas No 1 single.
Now there’s a new race – to secure the music in the biggest TV Christmas ads. Music synchronisation – having songs placed in ads, TV shows, films and games – is well established as a way to generate significant fees, but it’s also a way to promote new artists and revive catalogue songs. It’s a huge shop window where millions will repeatedly hear your music and, in the UK, and no shop window comes close to the John LewisChristmas ad. Its combination of big-budget production, heavy rotation in the weeks before Christmas and an artist covering a well-known song in a elegiac fashion has only recently become established as a hugely influential marketing and sales opportunity for the music business. It is now effectively the UK’s less glitzy and razzamatazz version of the high-velocity music syncs that play during the Super Bowl in the US in February.
The Blah Blah Blahs. PlutonicGroupUK : Film/TV Trailers: Hollywood... Film/TV Trailers: Hollywood Music Supervisor Shares Top Sync Tips. M Magazine | PRS for Music Magazine Toddrick is Director of Music at High Bias Industries and has worked on hundreds of successful motion picture marketing campaigns, indie films and global advertising campaigns.
Some recent projects include Toy Story 3 trailers and ad campaign, Levi’s Commuter ad campaign, Givenchy Very Irresistible ad campaign and the Abduction trailer. He started out as the drummer in Chicago indie rock band The Detachment Kit, and has since built a successful career in music supervision for film advertising, features, traditional advertising and television. In 2011, he joined the team at independent publisher Spirit Music Group as West Coast Creative Director. He is currently working on filmmaker Mike Ott’s follow-up feature to the critically acclaimed Littlerock. Breaking Badfinger: Who's Getting the Baby Blue Money? Ten million people watched Sunday’s final episode of Breaking Bad, with a touching farewell scene set to Badfinger’s 1971 ballad Baby Blue.
By Monday morning, the song had been downloaded more than 5,000 times, according to Neilsen Soundscan, boosting its sales by nearly 3,000 percent. Nielsen (NLSN) closes its sales week on Sunday nights, giving Badfinger only a few hours to boost its sales after the finale, so the song will probably jump even higher next week, when number-crunchers take the full measure of what’s already come to be known as Breaking Badfinger. Songwriting Tips For SCORING Film and TV Placements. Mar2013 Many of the traditional income streams for Songwriters and Independent artists have changed along with an evolving New Music Industry landscape.
Today, one of the most substantial and DESIRED income streams is in the licensing and placement of an Artist/Songwriters music in Film, Television, Advertising, and Video Games. These opportunities bring front-end licensing payouts, which can be LARGE, as well as any back-end royalties. The other glaringly significant benefit is that of the relationship established with the receiving company or publisher, not to mention the credibility of building a reputation through placements and credits in the real world. Beatles Manager Biopic Will Be First Beatles Film To Use Fab Four’s Music. An upcoming film about The Beatles‘ manager Brian Epstein will be the first feature film about the band to include their music. Rights to the band’s music are notoriously difficult to secure, with the new Epstein film the first strictly about the Fab Four to have successfully done so. The film will be titled The Fifth Beatle, a nickname often attributed to Epstein and occasionally the group’s producer George Martin.
The film will chronicle the manager’s life from his days as a shop assistant, discovering the Liverpool group, to his eventual death by accidental overdose in 1967. The screenplay is being handled by Tony Award-winner Vivek J Tiwary (Green Day‘s American Idiot, Mel Brooks‘ The Producers) with production by American Beauty producer Bruce Cohen.
Music Licensing: A Music Supervisor's Guide for Artists. Hans Zimmer, Sony/ATV’s Production Arm Form Reality TV Music Shop. Responding to the increasing demand for original music in reality television, which commands the majority of primetime programming across the channel spectrum, Sony/ATV Music Publishing’s production music arm Extreme Music and Oscar-winning composer Hans Zimmer have partnered to create the the Bleeding Fingers Custom Music Shop. Conway's La Huerta Mexican Restaurant Ordered To Pay BMI $37K Over Music Licensing. A Conway restaurant owner learned last month that playing music from a licensed artist without paying royalties can be costly. Broadcast Music Inc. of New York received a default judgment of $30,000 plus another $7,000 for attorney fees against La Huerta Mexican Restaurant and its owner, Julio Nunez, for playing 12 copyrighted songs without paying for them, according to court records on a lawsuit filed last year in federal court in Little Rock.
BMI had the right to the songs that La Huerta played without permission in 2011, said the complaint, which was filed by BMI’s attorney, Amy Lee Stewart of the Rose Law Firm in Little Rock. Conway's La Huerta Mexican Restaurant Ordered To Pay BMI $37K Over Music Licensing. Plutonic GroupUK. Plutonic GroupUK. Plutonic GroupUK. Devo's Gerald Casale Talks Licensing, 360 Deals and Syncs: 'The System Has to Get Better' Gerald V. Casale, co-founder and chief strategist of the seminal new wave band Devo, has more experience than most when it comes to the ins and outs of the music rights licensing market. 4 Tips on Getting a Mechanical License for a Cover Song. Q&A: Getting Music Placed in Video Games.
This post was written by James Aviaz and originally appeared on the Songtrust blog. Q&A: Getting Music Placed in Advertising.