Marketing Firms See Direct Mail as a Key to Success for Businesses.
The era of the Internet has undoubtedly changed the direct marketing industry, with businesses everywhere now having a wide range of promotional channels at their disposal. This does not mean, however, that the seemingly old-school idea of direct mail marketing is no longer relevant. – plumbmarketing
Gain New Customers by Sending Them Standout Direct Mail Postcards.
E-mail and social media marketing may slowly be gaining popularity, but most small businesses still see a world of opportunity with direct mail campaigns. Surprising as this may sound for others, direct mail marketing actually gains a 25 percent response rate among audiences, compared to the 23 percent garnered by e-mails. – plumbmarketing
How a Small Business Can Stand Out Using Direct Response Marketing.
Do you think direct response marketing is outdated and ineffective? Many experts certainly don’t agree, and attest to the practice’s effectiveness in engaging more customers and increasing revenue. Small businesses serving only local markets, in particular, would find this strategy highly beneficial. – plumbmarketing
Custom Marketing: Direct Mail Services to Relate Better with Consumers.
Despite being an excellent marketing tool, the Internet can never provide the valuable fulfillment of customer interaction in a more personal level. – plumbmarketing
Marketing Services in Denver: Direct Mailing for a Personal Reach. Everything can now be found on the Internet, including details on choosing the right products and service among many brands.
Everything can now be found on the Internet, including details on choosing the right products and service among many brands. It has become a valuable tool in marketing that reaches and influences more customers online, even beyond local communities. – plumbmarketing
It has become a valuable tool in marketing that reaches and influences more customers online, even beyond local communities.
With progressive email and content marketing methods, most companies, even small start-ups, fail to acknowledge that information dissemination of brands used to be done through traditional direct mailing. Contrary to popular belief, this process has never gone away, and in fact is still in use even among corporate giants, albeit not as popular as before. While the Internet offers countless possibilities of virtual interaction, it can never replace the timeless worth of human communication on a more personal and direct level. Why Your Small Business May Need Direct Mail Services for its Survival. If you are currently a small business owner or aspiring to be one, you’ve probably come across lots of articles outlining why business startups fail.
If you are currently a small business owner or aspiring to be one, you’ve probably come across lots of articles outlining why business startups fail. If you look closely, one common reason for this sad reality is unsatisfactory or wrong marketing strategies. – plumbmarketing
If you look closely, one common reason for this sad reality is unsatisfactory or wrong marketing strategies.
In fact, Forbes’ number one reason for business failures is the company’s inability to really get in touch with their customers through deep dialogue. What does that spell for your marketing tactics? You need to connect more deeply with your target customers. You may already have online services handling that for you with emails and newsletters, but in order to improve your chances of success, you need a more direct approach. Direct Response Marketing: How Customer Profiling Can Make It Work. You got a fully-loaded database of targets whose mail box, digital or otherwise, you bombard with brochures, coupons, newsletters etc. periodically.
You got a fully-loaded database of targets whose mail box, digital or otherwise, you bombard with brochures, coupons, newsletters etc. periodically. – plumbmarketing
Sadly, only a portion of those bother returning your call.
You know you offer great business and create very compelling copies but the returns on your direct response marketing efforts are still astonishingly low. What could you have missed? Perhaps, you have not taken time to know your targets well enough. Note that direct response marketing is a targeted form of practice. Like this: How to Make Direct Mail Services More Cost-Efficient for Your Business. Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era.
In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its proven results, many small business owners hesitate to employ direct mail marketing mainly because of its perceived high initial cost. What these business owners should know is that the cost can be very manageable with the help of seasoned direct mail services providers.
Here are some tips on how you can trim down direct mail costs: Filter Your Mailing List Include only those prospects who have the greatest chances of conversion. You can save time, effort and money by focusing only on the right customers.