background preloader

Avril

Facebook Twitter

Nike Software Turns Runners' Footsteps Into Loopy, Swooshy Paintings. Running is already a thing of beauty, as anyone who's watched Prefontaine float sublimely past a finish line will tell you.

Nike Software Turns Runners' Footsteps Into Loopy, Swooshy Paintings

Here to push the sport even further into the realm of fine art is Nike, which commissioned a project recently that lets runners paint with their most cherished asset: their feet. Nike tapped YesYesNo, an interactive design collective with offices in the U.S. and the Netherlands, to custom-design software that takes runners' routes -- recorded using Nike + GPS -- and turns them into abstract paintings. The project was a two-day workshop to promote the NIKE FREE Run+ 2 QS City Pack shoe line. The designers used openFrameworks to develop a program that converts runners' movements into elegant, sensuous brushstrokes based on not just where they ran, but how they ran -- how fast they went, where they sped up and slowed down, and what their "unique style" (to quote YesYesNo's website) looked like. Human Curling by BIC.

WWF WeWantFurniture.com. Magnum Pleasure Hunt.