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Committee on Communications Abstract Advertising is a pervasive influence on children and adolescents. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools.
by David Johnson Like death and taxes, there is no escaping color . It is ubiquitous. Yet what does it all mean?
For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see our latest infographic. Click on the image below to see a larger view:
When a statement is considered true because it's made by someone who is considered an "authority" on the topic. Structure: Source A says that "Q" is true. Source A is authoritative. Therefore, "Q" is true. Example: "My doctor says taking St John's Wart everyday will make me less depressed. He should know, he's a doctor!"
15 styles of Distorted Thinking Filtering: You take the negative details and magnify them while filtering out all positive aspects of a situation. Polarized Thinking: Things are black or white, good or bad. You have to be perfect or you're a failure. There is no middle ground. Overgeneralization: You come to a general conclusion based on a single incident or piece of evidence.
Many cognitive biases have been demonstrated by research in psychology and behavioral economics . These are systematic deviations from a standard of rationality or good judgment. Although the reality of these biases is confirmed by replicable research, there are often controversies about how to classify these biases or how to explain them. [ 1 ] Some are effects of information-processing rules, called heuristics , that the brain uses to produce decisions or judgments.
This list is a follow up to Top 10 Common Faults in Human Thought . Thanks for everyone’s comments and feedback; you have inspired this second list! It is amazing that with all these biases, people are able to actually have a rational thought every now and then. There is no end to the mistakes we make when we process information, so here are 10 more common errors to be aware of.