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Color Theory. Children, Adolescents, and Advertising. Committee on Communications Abstract Advertising is a pervasive influence on children and adolescents.

Children, Adolescents, and Advertising

Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. Color Psychology. By David Johnson Like death and taxes, there is no escaping color.

Color Psychology

It is ubiquitous. Yet what does it all mean? How do colors affect purchases? For retailers, shopping is the art of persuasion.

How do colors affect purchases?

Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see our latest infographic.

Click on the image below to see a larger view: Ten Common Fallacies Everyone Should Know. When a statement is considered true because it's made by someone who is considered an "authority" on the topic.

Ten Common Fallacies Everyone Should Know

Structure: Source A says that "Q" is true. Source A is authoritative. Therefore, "Q" is true. Example: "My doctor says taking St John's Wart everyday will make me less depressed. He should know, he's a doctor! " 15 Types of Distorted Thinking. 15 styles of Distorted Thinking Filtering: You take the negative details and magnify them while filtering out all positive aspects of a situation.

15 Types of Distorted Thinking

Polarized Thinking: Things are black or white, good or bad. You have to be perfect or you're a failure. There is no middle ground. Overgeneralization: You come to a general conclusion based on a single incident or piece of evidence. List of cognitive biases - Wikipedia, the free encyclopedia - StumbleUpon. Cognitive biases are tendencies to think in certain ways.

List of cognitive biases - Wikipedia, the free encyclopedia - StumbleUpon

Cognitive biases can lead to systematic deviations from a standard of rationality or good judgment, and are often studied in psychology and behavioral economics. There are also controversies as to whether some of these biases count as truly irrational or whether they result in useful attitudes or behavior. 10 More Common Faults in Human Thought. Humans This list is a follow up to Top 10 Common Faults in Human Thought.

10 More Common Faults in Human Thought

Thanks for everyone’s comments and feedback; you have inspired this second list! It is amazing that with all these biases, people are able to actually have a rational thought every now and then.