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Color Theory. Children, Adolescents, and Advertising. Committee on Communications Abstract Advertising is a pervasive influence on children and adolescents.

Children, Adolescents, and Advertising

Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. Color Psychology. By David Johnson Like death and taxes, there is no escaping color.

Color Psychology

It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? Colors often have different meanings in various cultures. How do colors affect purchases? For retailers, shopping is the art of persuasion.

How do colors affect purchases?

Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see our latest infographic. Click on the image below to see a larger view: Ten Common Fallacies Everyone Should Know. When a statement is considered true because it's made by someone who is considered an "authority" on the topic.

Ten Common Fallacies Everyone Should Know

Structure: Source A says that "Q" is true. Source A is authoritative. Therefore, "Q" is true. Example: "My doctor says taking St John's Wart everyday will make me less depressed. He should know, he's a doctor! " 15 Types of Distorted Thinking. 15 styles of Distorted Thinking Filtering: You take the negative details and magnify them while filtering out all positive aspects of a situation.

15 Types of Distorted Thinking

Polarized Thinking: Things are black or white, good or bad. You have to be perfect or you're a failure. There is no middle ground. Overgeneralization: You come to a general conclusion based on a single incident or piece of evidence. Checklist for Hidden Anger Procrastination in the completion of imposed tasks. List of cognitive biases - Wikipedia, the free encyclopedia - StumbleUpon. Cognitive biases are tendencies to think in certain ways that can lead to systematic deviations from a standard of rationality or good judgment, and are often studied in psychology and behavioral economics.

List of cognitive biases - Wikipedia, the free encyclopedia - StumbleUpon

There are also controversies as to whether some of these biases count as truly irrational or whether they result in useful attitudes or behavior. For example, when getting to know others, people tend to ask leading questions which seem biased towards confirming their assumptions about the person. This kind of confirmation bias has been argued to be an example of social skill: a way to establish a connection with the other person.[6] The research on these biases overwhelmingly involves human subjects.

However, some of the findings have appeared in non-human animals as well. Decision-making, belief, and behavioral biases[edit] Many of these biases affect belief formation, business and economic decisions, and human behavior in general. Social biases[edit] Memory errors and biases[edit] 10 More Common Faults in Human Thought. Humans This list is a follow up to Top 10 Common Faults in Human Thought.

10 More Common Faults in Human Thought

Thanks for everyone’s comments and feedback; you have inspired this second list! It is amazing that with all these biases, people are able to actually have a rational thought every now and then. There is no end to the mistakes we make when we process information, so here are 10 more common errors to be aware of.